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We’re launching a new Meme Battle. Join our Season 9 of the competition and get a chance to win SENSO tokens.

Meme Battle of Sensorians with the 10,000 SENSO - Christmas Season 9

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We’re launching a new Meme Battle. Join our Season 8 of the competition and get a chance to win SENSO tokens.

Meme Battle of Sensorians - Season 8

We’re launching a new Meme Battle. Join our Season 7 of the competition and get a chance to win SENSO tokens.

Meme Battle of Sensorians - Season 7

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This Chinese New Year comes with exciting rewards. Meet the Year of the Dragon with an 80% APR staking program on KuCoin. Join now!

Join SENSO’s “Year of The Dragon” Staking on KuCoin And Get Up to 80% APR

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As we usher in the Chinese New Year 2024, the Year of the Dragon, we are thrilled to announce an exciting SENSO trading contest! Join the competition on Gate.io and win a share of a 10,000 USDT worth of SENSO tokens.

Chinese NY Trading Contest: Trade SENSO on Gate.io & Share A Prize of 10,000 USDT

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We’re launching a new Meme Battle: Winter Season 2024! Enter the competition and get the chance to win SENSO.

Meme Battle of Sensorians - Season 6

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We’re launching a new Meme Battle: Autumn season 2023! Enter the competition and get the chance to win SENSO. 

Meme Battle of Sensorians - Season 5

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Sensorium is welcoming BreederDao as a strategic partner as it continues expanding its blockchain and Web3 strategy. Read more.

Sensorium Joins Forces With BreederDAO To Supercharge Web3 Infrastructure

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Sensorium is thrilled to announce Joyfa, the AR-powered platform that enables brands and creators to generate new revenue streams by selling 3D items as NFTs, as its latest partner.

Sensorium Welcomes Joyfa As Strategic Partner

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A new frontier for non-profit funding: Social Virtual Reality

Rachel Breia

As we usher in a new era in technological innovation, it's becoming apparent that brands and consumers will interact very differently in the Web 3.0 world - and the metaverse that is emerging from it. By blending physical with digital, we will see the rise of hybrid experiences where immersion, personalization and connectivity will become some of the key selling points.

And with new patterns of behavior and consumption slowly taking shape, brands will have to re-invent themselves to align with audiences in the metaverse. What is important to take note of is that the marketing of today will not translate well in a virtual world; from advertising to purchasing channels and the very nature of the interests of consumers, marketers and advertisers will face a new set of challenges.

The metaverse is being billed a trillion dollar market opportunity. Some brands with deep pockets like Gucci, Louis Vuitton and Ralph Lauren, are already carving out their influence in the metaverse - and making big money with their first forays into virtual worlds. Even for those who aren’t willing to commit just yet, brand experimentation has become a top trend to follow.

And while we’re just at the tip of this technological advancement, there are already real-world areas that can benefit from having a presence in a virtual world. Perhaps without much surprise, advertising and marketing are likely to become an even bigger industry in the metaverse given the new (and extremely profitable) avenues that are being opened up.

In this post, we will be discussing advertising in the metaverse, from the advertising channels of the future to the pros and cons of embracing this technological development.


## What Is The Metaverse

The metaverse is a virtual space that blends real world and virtual realities into one, in real time, using emerging technology like virtual and augmented reality to create highly immersive 3D environments. Some are calling it the successor to the current internet, as the next big step in interactive digital experiences.

With a vast number of possibilities at play, the metaverse is quickly becoming an influential platform for socialization, creative pursuits, business, gaming, entertainment, and more.

Currently, the closest experience we have to the metaverse are gaming platforms like Roblox , Axie Infinity and Fortnite, as well as open-source virtual worlds, including Decentraland, and the Sandbox. These platforms offer shared 3D worlds where users can engage in a number of experiences beyond gaming.

In [Sensorium Galaxy](https://sensoriumxr.com/galaxy), for example, users will be able to attend music concerts and meet their favorite artists, as well as move within the many worlds within this metaverse, connecting with new people, exploring new forms of self-expression and exploration, creating dances and striking relationships with virtual AI-driven beings. Users will also be offered deep levels of customization of both their avatars and their experience with Sensorium Galaxy.

With virtual worlds becoming the new marketing and advertising frontier, there are a key metaverse concepts that advertisers will want to leverage:


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**Hyper social:** opportunities to meet and connect with new people will become much bigger due to the shared nature of virtual worlds.

**Scalability:** Hundreds of millions of people (and their avatars) will be able to coexist, at the same time, in the metaverse.

**Accessibility:** All users, regardless of their age, background, religion or location, will be able to join the metaverse.

**New forms of content:** Immersive and interactive content generated by users and that can’t take shape in the real world, can finally emerge in the metaverse.

**Bridge between physical and digital:** Blurring the lines between both worlds allows people to interact with experiences, products and services in more compelling ways.


## Key Metaverse Terms Advertisers Should Know

As we explained in our last article ‘[Metaverse Meaning: Definition, Origin and Opportunities](https://sensoriumxr.com/articles/metaverse-meaning)’, the term metaverse is a combination of the Greek prefix “meta” (meaning beyond) and “verse” from the word universe. The concept was first coined by Neal Stephenson in his 1992 novel ’Snow Crash’. 

However, only in the last year has the metaverse really exploded, entering the mainstream on the back of big tech news like Facebook’s rebrand as Meta at the end of 2021.

Since then, the metaverse has gone from being a tech buzzword to becoming a major area of investment for companies across all industries.


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Brands will no longer be limited to physical spaces — or physical products — as the value of digital goods (in the form of non-fungible tokens), keeps growing. The idea is that instead of going to a physical store and picking up your favorite products, you could simply purchase them in the metaverse and get them delivered at home. Sounds like Deliveroo, we know, but in the metaverse there’s much more than you can do at the same time you’re shopping, like attending a metaverse concert or gathering with your friends.

Experiences will be increasingly integrated into one space, creating more opportunities for users. Or that’s at least the plan of companies like [McDonald’s](https://www.businessinsider.com/mcdonalds-metaverse-virtual-online-restaurant-trademark-delivers-food-web3-nft-2022-2), which will be adding a whole range of services to its standard home delivery options.

Before we get to the details, it’s worth taking a look at the key metaverse ideas that advertisers and ad ad agencies should be aware of:

**Virtual reality (VR)**

Virtual reality is an immersive and interactive experience in a simulated environment. You can enter a 360-degree environment with the help of an interface like a head-mounted device. This way, VR provides visual, sensory and auditory feedback, allowing users to immerse themselves fully in virtual worlds and environments, like the metaverse.

Virtual reality technology has been around for quite a while now, but it has only started maturing and becoming more accessible in recent years. More recent advancements have made the use of VR and its interfaces, like VR headsets, much more practical, widespread and accessible.

**Augmented reality (AR)**

Augmented reality is a technologically enhanced version of the real world, achieved by superimposing a computer-generated image in a real-world, physical space. Visual and sound stimuli are added to enhance immersion.

**Mixed reality (MR)**

Mixed reality is a broad technological category that refers to “mixed” experiences that result of an overlap of human and computer processing input. As described [here](https://delight-vr.com/xr-glossary/), Mixed reality technology overlays artificial content onto the real world and enables the artificial content to interact with the real world scenery. VR and AR lie on the mixed reality spectrum, which extends between physical and digital worlds.

**Extended Reality (XR)**

Extended reality encompasses virtual reality (VR), augmented reality (AR) and mixed reality (MR), and any form of immersive technology capable of extending reality by blending real-world elements and virtual world. XR includes human-machine interactions that have an effect on cognition and senses, like VR headsets, AR glasses and even implants.

**Avatar**

An avatar is a computer-generated representation of users in a virtual world or metaverse. In essence, it’s your virtual persona.

**Blockchain**

Blockchain technology provides a way to store information digitally that is nearly impossible to change or hack. Blockchain also powers cryptocurrencies, like Bitcoin and Ethereum, as well as being the technology behind non-fungible tokens (NFTs).

**Cryptocurrency**

Virtual currency, or cryptocurrency, is the main means of payment in the metaverse. This type of currency is kept in digital wallets and secured through highly complex cryptography. There is no central regulation or oversight over cryptocurrency as it goes through decentralized systems, which help issue and track cryptocurrency tokens.

**Non-Fungible tokens (NFTs)**

An NFT is a unique digital asset stored on a blockchain. It represents real-world items like music, art, collectibles, and much more. And NFT will give you true digital ownership of a one-of-a-kind asset.




## Ways To Advertise In The Metaverse

So, how can brands advertise in the metaverse and profit from the technology? As the metaverse is far from being a fully-formed platform, we can’t predict the full scope of opportunities, but there are a few trends emerging. Many are an extension of real-world, tried-and-tested strategies including:

### 1. In-metaverse Advertising






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Ok, granted. This might not be the most exciting development, but digital advertising isn’t really going anywhere. In some metaverse-like platforms, including Roblox, Fortnite and Decentraland, you are likely to come across some form of metaverse advertising, most commonly a virtual billboard. This is a model that has worked well for in-gaming advertising in platforms like Tiki-Taka Soccer and FIFA Mobile, and can translate well in the metaverse. Certainly taking note of the potential, brands like Coca-Cola, Samsung, Balenciaga and Adidas are doubling down on their presence in the metaverse, with splashy PR and advertising campaigns to match. But while a billboard or a banner might seem old-school IRL, they’re an untapped channel in the metaverse, still.

### 2. Virtual Influencers

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Influencer marketing is one of the most powerful tools to advertise and sell products these days. And while that might not change in the metaverse, brands are increasingly exploring partnerships with a new breed of social media stars - virtual influencers. There are many upsides to this strategy, from making more creative campaigns to being most cost efficient. Virtual models are also more easily manageable, which can be another great advantage for some advertisers. Influencers like [Lil Miquela](https://www.instagram.com/lilmiquela/?hl=en), [Shudu](https://www.instagram.com/shudu.gram/?hl=en) and [Imma ](https://www.instagram.com/imma.gram/?hl=en)frequently nabbing high-profile campaigns with the likes of Calvin Klein, Balmain, Valentino and Dior. That isn’t to say that human influencers won’t have a place in the metaverse. As mentioned by marketing consultancy group [R3](https://twitter.com/R3WW/status/1468947293650964485), users will still be able to follow digital influencers the same way they do now, while brands will continue partnering and collaborating with various influencers to “make a splash” in the metaverse.

### 3. Metaverse Events


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[Fortnite](https://www.epicgames.com/fortnite/en-US/home) and [Roblox](https://www.roblox.com/) have led the way in reaching large scale audiences with entertainment events like concerts by the likes of Travis Scott, Lil Nas and Ariana Grande, each pulling in millions of fans. Just like in real-life with massive events like, say, the Super Bowl, metaverse concerts, summits, sports events, etc, are incredible advertising opportunities. From rolling out full-on ads to more subtle product placements, consumers are going to interactive advertising across the metaverse.


### 4. Metaverse Commerce

Lotte Duty Free Metaverse Advertising Options

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One of the key trends emerging has been the rise of the direct-to-avatar (D2A) economy, where brands sell digital products targeted at enhancing user’s avatars. These digital goods can already count on a massive market potential, in line with in-game spending trends we’ve seen in recent years. In 2025, the market value of in-game purchases is [projected](https://www.statista.com/statistics/558952/in-game-consumer-spending-worldwide/) to surpass 74.4 billion U.S. dollars.

Much of the hype has to do with the use of non-fungible tokens to support virtual economies. In the metaverse, digital goods are exchanged as NFTs, which makes them entirely unique while ensuring their ownership is protected. These assets can range from content to collectibles, and so far they’ve proven to be a highly monetizable market.

Nike, for example, has become a permanent fixture in Roblox where it established [Nikeland](https://www.roblox.com/nikeland). This virtual showroom is filled with virtual racks of Nike NFT shoes, clothes, and accessories which users can easily purchase and wear in the metaverse. Coca Cola recently launched its own collection of NFT wearables in Decentraland, to which it has now also added a [metaverse drink](https://nypost.com/2022/04/05/coca-cola-launches-virtual-drink-inside-the-metaverse/). A raft of other brands, including Gucci, Tommy Hilfiger, Samsung, Wendy’s and McDonald’s are also offering NFTs across virtual worlds.


## Why Is The Metaverse Lucrative For Advertising

Although it’s predicted to balloon into a [multi-trillion dollar industry](https://finance.yahoo.com/news/citi-says-metaverse-economy-could-142208855.html#:~:text=The%20investment%20bank%2C%20in%20a,many%20as%205%20billion%20users.)), for now the metaverse remains an affordable destination for advertising. The prices of running a campaign or renting a metaverse billboard aren’t particularly high, making it a potentially lucrative opportunity to target new audiences entering the metaverse.

Not only is advertising in the metaverse a novel tool, but it will also have a far wider reach when compared to traditional marketing and advertising strategies.

Brands will, in particular, want to target millennials and Gen Z audiences, as those are already largely familiar with digital experiences and virtual worlds, particularly in gaming. There are currently nearly three million active gamers in the world. In the [U.S. alone](https://financesonline.com/number-of-gamers-worldwide/), 68% of American adults (163.3 million) are gamers, while 70% of American kids aged 18 and below (or 51.1 million) are gamers, too.



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In addition, with crypto and NFTs becoming increasingly mainstream, these segments are only poised for massive adoption and growth in virtual worlds. In fact, the metaverse is already becoming a leading destination for NFTs, with even famed auction house Sotheby’s launching a [virtual gallery in Decentraland](https://www.theartnewspaper.com/2021/06/07/crypto-crazed-sothebys-launches-first-virtual-gallery-in-digital-metaverse-decentraland).

Finally, with real-world limitations out of the way, advertising in the metaverse can reach new heights - without breaking the bank. Take for example Gucci’s uber successful Gucci Garden campaign, a virtual recreation of one of the fashion house’s most fantastical advertising campaign sets. Inside this virtual space hosted inside Roblox, users (avatars) could walk through a forest-like scenario, completely open to the sky, while also browsing through Gucci’s digital fashion collection.

As a result of this activation, the famed Italian fashion house managed to sell a virtual bag for more than its real-life counterpart.


## Key Benefits of Metaverse Advertising

Throughout history, advertising has been quick to embrace new trends and technological leaps. The metaverse is now opening, again, a new era to be tapped into - and a new platform through which advertisers and marketers can reach audiences. As such, brands need to start considering taking the first steps to embrace virtual worlds, with some of the top advantages of advertising in the metaverse being:

### Unlimited turnout

A metaverse has no limit to the amount of people that can enter it - and experience it concurrently. This means that advertisers can reach an unlimited audience, something that technology doesn’t currently allow as there are very few events that can gather millions of people at the same time in one place.

### Boundless infrastructure possibilities

The sky's the limit when it comes imagining and conceptualizing the metaverse. Without the restraints of the real-world, like gravity, lack of space or even budget, there’s nothing in the way to what can be built in a virtual world. Whatever you dream, that can become possible in the metaverse.

### High-volume monetization

Through blockchain and smart contracts, the metaverse promises to give its users true ownership over digital assets. This is an enticing prospect for creators. Artists can easily mint their art pieces or content and sell it as an NFT, meaning they’re a one-of-kind digital asset. Some celebrities, influencers and content creators are also using this technology to connect with fans and followers in more meaningful ways, including releasing exclusive content that goes straight to buyers.

### Personalization

In recent years, marketing and advertising has shifted from a “one-to-many'' to a more personal “one-to-one” approach, with ads becoming ever more tailored to the people they aim to reach. This is a strategy that’s been particularly important to capture the attention of younger generations, who don’t want to feel just like another, faceless person in a big audience. Leveraging the potential of VR, AR and AI to forge deeper relationships with customers in the metaverse is a must-follow strategy for brands who want to become relevant and engaging in the metaverse.


## Why Should Brands Advertise in the Metaverse

 

### First mover advantage

As the saying goes, the early bird catches the worm. The metaverse is, for now, a novelty about which there’s still relatively little understanding. But that presents an opportunity for those ready to learn about it - and take the challenge head on. There’s no need for a big commitment like opening up a virtual store and having a permanent presence in the metaverse. Brands can opt for experimenting with smaller advertising, like buying a banner within a game or a virtual music concert, or using AR to increase engagement.

Nikeland and Roblox Metaverse.jpg

### Innovative cross-channel mix

Part of keeping up the trends is updating strategies to match not only changing consumer behaviors but also the channels that are the most important to audiences. With more people entering the metaverse, it’s worth taking a look at what is behind the move and study the evolution of behaviors and interests. Just like the first users and brands that embraced Facebook or Instagram, so too the metaverse will be a relevant channel for consumers. Having a presence there, even if small, can make a difference in the long run. On the other hand, the metaverse is the perfect creative asset for advertisers, who can run real-world campaigns in parallel to actions in the metaverse.

### Endless Creative Possibilities

The metaverse is a blank canvas where creativity can be fully unleashed. With the laws of physics out of the way, advertisers can make use of innovative tools to conceptualize campaigns. Currently, we’re seeing a growing disinclination and indifference toward advertising. Many consumers, including you maybe, are proactively avoiding ads and paying for ad-free experiences. However, this doesn’t have to be a reality in the metaverse as there will be more ways to engage users. This means appealing not just to their eyes and ears, but to all their senses. Multi-sensory simulation in the metaverse will be made possible, in great part, thanks to the use of haptic technology, allowing users to have a real sense of presence and contact with their virtual environments in ways that aren’t possible today.


## Challenges of Metaverse Advertising

While the metaverse is a very tempting platform for marketing and advertising, there are a few caveats to be aware of before jumping in.

### Security

Now more than ever, data privacy is at the top of consumer’s concerns - and demands. Without clear cybersecurity protocols in place, it will be hard to bring in adopters and convince them to engage with brands in the metaverse. It might be that, at the end of the day, it will be up to brands to ensure that their digital presence and footprint remains safe.

### Regulation

Tech giants have faced increased scrutiny over their perceived failure to adequately moderate and regulate content on their platforms. The issue will prove equally as relevant in the metaverse, whose very nature relies on decentralization. With such a model, self-regulation will be key. But even so, with users regulating other users, as is the case with platforms like Decentraland, the issue could still prove elusive. A solution might be using smart contracts to stamp inappropriate content or tackle misinformation.

### Lack of adoption

Consumer adoption of the interfaces needed to enter the metaverse, in particular VR headsets, is picking up pace but it remains low for now. The same goes for the adoption rate of VR technology more broadly, with user experience being frequently singled out as one of the top barriers to mainstream adoption. Adding to a relatively slow hardware adoption, there is also a hurdle tied to virtual reality content, which has also experienced an underwhelming reception so far. Data from Forrester has found that only 34% and 28% of US and UK online adults, respectively, are excited for what the metaverse will offer, and less than 25% in both countries demonstrate the kind of intense gaming and social media activities conducive to metaverse early adoption.

### Measuring Metrics

Measuring and tracking can be particularly challenging in the metaverse as there are no clear metrics in place. One of the biggest challenges has become assessing return on investment, a key metric for any advertiser and marketer. Without knowing exactly what they’re getting out of their money, it’s challenging to justify budgets to advertising clients. As explained by Cathy Hackl, brands might struggle in the beginning to assess potential OKRs [objectives and key results] and the potential ROI, as even projections on numbers are constantly evolving. It’s only likely that in the metaverse, marketing metrics will go beyond just likes, subscribers and shares.





##  Tips to Get Started with Metaverse Advertising

So, what will advertising 3.0 look like? Hard to tell. We are yet to enter a full-fledged metaverse. But brands have started experimenting with some tools and strategies that will certainly payoff when it comes to advertising in the metaverse:

### Augmented reality marketing




Unlike virtual reality, which depends on VR headsets and more complex data, augmented reality is a tool much easier to use as consumers need only their smartphones to access AR-based experiences. Brands like [Zara](https://futurestoreseast.wbresearch.com/blog/zara-augmented-reality-app-virtual-model-strategy#:~:text=Fast%20fashion%20retailer%20Zara%20has,of%20augmented%20reality%20in%20retail.)) and [Chanel](https://www.popsugar.com/beauty/chanel-lipscanner-virtual-reality-app-48177165), for example, have experimented with AR technology to enrich their shopping offerings, while social networks like Instagram and Snapchat have a vast selection of AR filters. Augmented reality is a way for marketers to interact with customers they may not have had access to before, opening up new opportunities for personalization, leading to more successful campaigns in the long run.

### Virtual reality advertising



Vntana Meta 3D Advertising.jpg

Virtual reality is the latest technology to get the full attention of advertisers. It has the potential to be more immersive and interactive than any other form of traditional advertising. Virtual reality advertising can be used for many purposes, including product demonstrations, 360-degree videos and virtual tours. Recently, Meta [announced](https://finance.yahoo.com/news/vntana-brings-3d-advertising-facebook-133300812.html) that it would be integrating 3D ads to Facebook and Instagram advertising, saying the step will help consumers have a better understanding of the products they engage with online.

### Video marketing

Video marketing is already one of the cornerstones of today's marketing practices. In the metaverse, it will include videos linked to specific themes related to customers and appear as part of personalized presentations. As predicted by industry experts, metaverse video marketing will make use of technology like eye and motion capture, facial expression recognition and voice recognition, allowing advertisers to use it as a metric to better gauge the feedback of viewers regarding a product or piece of content being presented.

### Live streaming

As a shared space where users can easily hang out with others like friends and family, live streaming is another tool through which connection can be achieved. Live streaming brings in an element of real-time presence and connectivity, which advertisers can continue using to their advantage, as they already do in platforms like Meta, Instagram or Twitch.





## Bottom Line

The metaverse is yet to fully emerge but it is already presenting opportunities for brands to market their products and services more creatively. Not only can advertisers use innovative tools to reinvent their approach, virtual worlds also open the door to engagement with wider audiences, at a scale so large that is nearly impossible to currently replicate. Hopefully, our guide has helped you get a better grasp of what is advertising in the metaverse and some steps you can start taking now to kickstart your metaverse experience. 


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Metaverse advertising is a priority for companies wanting a virtual brand presence. Our guide takes you through everything needed to deliver a successful metaverse ad strategy.

Advertising In The Metaverse - A Guide To Get It Right

Advertising In The Metaverse

Apple’s unveiling of Vision Pro, its first dedicated AR/VR headset, marks a turning point for the extended reality industry.

As leaders in building VR, AR and blockchain-based experiences, we see enormous potential in leveraging Vision Pro to break through the next digital frontiers in Web3 and beyond.

By expanding Sensorium’s current accessibility points from app stores and portable devices to the Vision Pro, we expect a massive leap forward in how our community will be able to engage and explore our XR environments.

Vision Pro’s advanced chip and technological capabilities enable sophisticated spatial computing, opening new creative possibilities for us.

In particular, we are looking to integrate immersive entertainment, Web3 digital assets and NFT avatars as part of a Vision Pro custom-designed native visionOS application to be launched early next year. 

Our expertise developing applications within the Apple ecosystem - built using the Unity platform - will be optimized to take full advantage of Vision Pro’s features.



We’ve already begun paving that path as we gear up for an NFT drop of unique Sensorium avatars that can be used within Web3 games and entertainment experiences, scheduled for this summer.

Among many exciting other features, these NFT avatars could become virtual DJs to soundtrack and host interactive home parties via Vision Pro, bringing together the perfect mix of social entertainment and Web3 assets, and setting up the foundations for a profound change in the entertainment industry.

Sensorium’s Chief Web3 Officer, Alex Firsov, shares his excitement: “We’re pushing the boundaries of AI and blockchain technology to redefine what’s possible in the virtual entertainment and social space. The Vision Pro’s cutting-edge hardware coupled with Sensorium’s state-of-the-art AI and Web3 strategies, will allow us to create a whole new paradigm of entertainment and interaction that’s never been experienced before. We’re not just setting trends, we’re unleashing a whole new world of possibilities.
For SENSO holders and the Sensorium community, there’s no doubt that exciting developments lie ahead as we keep expanding the reach of our token." 

Though just a first step, the potential of the Vision Pro headset is clear and as pioneers in the XR field, Sensorium is uniquely positioned to push the creative possibilities of our platform to reach its fullest potential to date. 


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Apple's Vision Pro cutting-edge hardware coupled with Sensorium’s AI and Web3 strategies will allow us to create a whole new digital paradigm. 

Apple's Vision Pro & Sensorium's AR DJs: The Perfect Blend of Entertainment and Web3 Digital Assets

Carl Cox, one of the world's most renowned electronic music artists, is getting ready to take his vibrant DJ sets to PRISM — a virtual world dedicated to music within the vast Sensorium Galaxy digital metaverse. Today, we show you how our team is working hand-in-hand with Carl to produce his photorealistic avatar.

The process of creating his virtual representation begins with a full-body 3D scanning. At this stage, our team focuses on capturing every single expression of Carl Cox so that participants at Sensorium Galaxy can enjoy a vivid, highly realistic experience. 

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"At Sensorium Galaxy, we strongly believe that details matter. While it might take us a bit longer to generate artists' avatars, the final result makes our metaverse stand out from all other virtual entertainment platforms out there. Our team delivers an incomparable level of details that guarantees full immersion for every participant," says Sasha Tityanko, Deputy Director at Sensorium Corporation.

The Sensorium Galaxy metaverse is scheduled for release in H2 2021. To stay tuned with all upcoming announcements, subscribe today to our blog and follow us on social channels.

Award-winning DJ Carl Cox is stepping into the metaverse. Here's how we're creating his photorealistic avatar for Sensorium Galaxy. Check it out!

Behind The Scenes: Carl Cox Goes Fully Virtual With Sensorium Galaxy

Have you been following Sensorium news lately? Then you’ll be aware that Grammy award-winning superstar DJ & Producer David Guetta was the first artist announced to join Social VR platform Sensorium Galaxy to create a series of exclusive performances in PRISM world. 


Today we share a behind the scenes video showing the process of creating his photorealistic avatar for his forthcoming shows.
 
Sensorium Galaxy will create a unique immersive experience and the next level of interaction between artist and fans.

## Step 1: 3D Scanning

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As outlined in our [press release](https://sensoriumxr.com/articles/david-guetta-joins-social-vr-platform-sensorium-galaxy), the first step to turn David into a photorealistic avatar is to conduct a full-body 3D scanning. On this occasion, the Sensorium team picked the [Rouge Mocap Studio](https://www.rougemocap.com/), an industry-leading facility based in Los Angeles.
 
Using a state-of-the-art photogrammetry rig consisting of 250+ cameras, we were able to perform a highly detailed body scan and FACS blendshapes (Facial Action Coding System). 
 
“We capture every minute detail of [David’s] appearance. His costume, his look, his hair, everything. We capture every bit of his likeness in every facial expression he makes, every tick, every microexpression. We capture the true essence of David,” explained Vince Argentine, CEO of Rouge Mocap Studio.

## Step 2: Motion Capture

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After the 3D scanning was completed, David moved to the next stage — Motion Capture. As the name suggests, this step is all about capturing the movements that make the avatar not only human-like but also seem alive. 
 
For this process, David had to wear a motion-tracking suit and perform one of his shows on a stage surrounded by over 100 Vicon motion capture cameras.
 
“We have David perform in front of a DJ deck and we capture all of his signature moves. You’ll actually be able to see David performing with photo-realistic quality in VR at Sensorium Galaxy,” added Vince Argentine.
 
## Step 3: Post Production
 
Here’s where the magic really happens. Our top-notch graphic experts work every detail to ensure that David Guetta is no longer one of his kind — but two.
 
Want to see the result? Stay tuned!

Check out how Sensorium Galaxy creates the avatar of Grammy award-winning DJ & Producer David Guetta ahead of his shows on PRISM.

Behind The Scenes: Creating David Guetta's Avatar For Sensorium Galaxy

Matias Lapuschin

The convergence of two era-defining tech innovations has shaken the digital economy. The emergence of ChatGPT and Microsoft’s interest in it, with a whopping $10 billion investment, has driven worldwide interest in AI cryptocurrencies. 

As a result, more innovative AI crypto projects are becoming mainstream with real-life applications. These AI crypto projects are improving the scalability and efficiency of digital operations within the blockchain space.

From providing AI infrastructure and AI-driven data sharing to creating an artificial intelligence-focused marketplace, these crypto projects are facilitating in deploying AI solutions and services.

The advancement of AI crypto is influencing the market cap and trading volume of several AI crypto tokens. Since the launch of ChatGPT, 90 percent of AI tokens have exhibited positive abnormal returns.

This guide will discuss the best AI tokens to buy in 2023 based on their performance and recent developments.

## 9 Best AI tokens To Invest In 2023

 

### [FET](https://fetch.ai/)

FET AI Token.png

FET is a medium of exchange for the AI crypto project Fetch.ai system. This crypto project focuses on providing a machine-learning ecosystem in a decentralized network composed of autonomous agents. These agents will represent themselves as well as the devices, individuals, and services.

The goal of Fetch.ai is to create a smart AI-driven infrastructure that uses FET as an incentive to offer and use AI services. Moreover, it is a permissionless platform where autonomous agents will continue to evolve with artificial intelligence. 

Fetch.ai supports a layer 1 Ethereum network, while for other blockchains, it functions as an interacting bridge where AI developers can design services and new platforms using AI.

It works as a blockchain-specific AI lab that offers tools and services to everyone with its native token. Furthermore, energy grids, DeFi trading marketplaces, travel systems, and other industries can use FET in Fetch.ai ecosystem to automate AI-powered infrastructure.

**Use Cases**

Fetch.ai is a big playground where small robots help people carry props and navigate the realm. You can request these robots if anyone wants to navigate and explore the playground. Moreover, this playground is based on blockchain, where immutability and security are ensured. 
FET plays a central role in this playground that will help you enjoy the AI services. The Fetch.ai project offers the following use cases;

- Offering secure and scalable infrastructure
- Offering intelligent smart contracts and ready machine learning models
- Offering low-latency transactions
- Offering transactions across energy, finance, and logistics-specific vertices

Fetch has very interesting use cases, which reflects that it could be one of the gainers in AI cryptocurrency.

### [NMR](https://numer.ai/)








NMR.png

The NMR token powers the Numerai Artificial intelligence-based decentralized hedge fund. This Ethereum-based AI crypto project does not directly offer artificial intelligence services, it leverages AI technology to make accurate financial predictions. 

Data scientists working at Numeraire are provided with NMR tokens as a form of incentive. Every week, NMR holders make predictions on any stock they want. 

They use different metrics and submit the checker symbol and the target Numerai price. Numerai then crunches all these predictions using AI and bets on the best ones.

Those who submit predictions need to stake their NMR on the blockchain. If they predict right, they earn the minted AI crypto tokens. However, the stakes are burnt in case of wrong predictions.

This crypto project facilitates AI-based financial modeling and incorporates AI in the blockchain to make the process tamper-proof and more secure. 

### Use Cases

Numerai, along with its NMR token, improves financial trading output and offers decentralized development of AI crypto-based models and machine learning algorithms.

This decentralized hedge fund offers the following use cases;

- Brings decentralization to data science and AI modeling
- Relies on AI for investment strategizing
- Incentivizes data scientists through competitions
- Furthers the concept of safe and data-backed trading

By making its own decisions in the financial regime and entertaining Numerai tournaments, the value of NMR can experience exponential growth in the future.

### [AGIX](https://singularitynet.io/)


AGIX AI Token.png

AGIX is associated with SingularityNET decentralized platform. SingularityNET is another AI-driven crypto project that offers a digital marketplace to buy and sell AI algorithms. 

The goal of a decentralized platform is to give an opportunity to researchers or developers who can develop AI models and algorithms and monetize their AI services.

This platform also aids businesses to avail cost-effective and efficient AI cryptocurrencies for their business operations.

SingularityNET offers AI-based solutions in three categories; cyber security, cloud robotics, and biomedical research.

Participants must be equipped with AFI crypto to buy or sell their AI solutions, and if they receive a bad rating from the seller or buyer, they will lose their AGIX cryptocurrency.

### Use Cases 

AGI crypto token facilitates AI developers to monetize their models and algorithms and businesses to enjoy exceptional growth by incorporating AI base solutions. In a SingularityNEt platform, you will enjoy the following;

- A digital marketplace for AI services
- A decentralized AI-based development
- An Improved AI accessibility
- Enhanced Data Privacy
- Monetization AI models

Although the trading volume and market cap have not significantly increased in the past few days, this digital marketplace is revolutionizing businesses by helping them incorporate AI-focused solutions in their models.

### [OCEAN](https://oceanprotocol.com/)



OCEAN.png

OCEAN is associated with an AI data-sharing project Ocean Protocol. Although BIG data facilitates data sharing of many AI crypto projects in the real world, the lack of security and anonymity is always a concern in Big Data enabled data sharing.

Therefore, the Ocean protocol was designed to offer a decentralized data-sharing platform. This is an Ethereum-based project that incorporates security and better control as a part of the process. 

OCEAN is a native token in Ocean Protocol that monetizes the aspects of control, privacy, and security. It facilitates the exchange of datasets between AI model developers and dataset providers.

Developers can access these datasets readily and cost-effectively and use them for training and designing their AI models while providers get to monetize their datasets. 

This is one of the best AI crypto coins as it can be staked, creating liquidity for different market datasets. 

### Use cases

With Ocean Protocol, you can access the following;

- A data exchange ecosystem with ready AI models
- A data access platform supporting predictive analytics, NLP, and image recognition
- An AI development ecosystem focused on blockchain-focused decentralization

### [HERA](https://hera.finance/ai-powered-pathfinder)



HERA.png

Hera token is native to a pathfinder algorithm of the same name. Hera finance is a DeFi-based ecosystem that helps participants target the most efficient and profitable paths for trading in a decentralized economy.

It takes the aid of machine learning algorithms to evaluate the trading volume, liquidity, price, and other data. This may include identifying the most efficient trading pair and an optimum amount of trade that can resist slippage, which is the difference between the actual executed trade price and the expected trade price.

### Use Cases

This native token allows the participant to govern their AI crypto projects, share in protocol revenue, and access other DeFi-based services. Moreover, it:

- Helps in finding the best route for token swapping
- Helps you find better liquidy by breaking your massive trades in small fractions


### [SENSO](https://sensoriumxr.com/senso)





Senso Token.png

SENSO is the in-platform currency of Sensorium Galaxy, a digital and AI-driven metaverse that redefines the way people interact with others and experience entertainment in virtual reality environments. 

As the first metaverse inhabited by AI-controlled virtual beings, Sensorium is showcasing the unprecedented capabilities of its generative AI technology, which includes features enabled by OpenAI's GPT-3 model like avatars that are are able to retain long-term memory, engage in seamless conversations with users across an endless stream of topics and ultimately create real relationships. 

The technology is also helping power a string of AI DJs and their musical productions, as well as AI historical figures such as Salvador Dali. 

**Use Cases**

This native token is crucial in supporting the Sensorium Galaxy virtual ecosystem, across activities and transactions:

- In-platform currency: SENSO is the main payment processing system within Sensorium Galaxy’s metaverse. Some of the transactions that can be made with SENSO include the purchasing of avatars and event tickets, accessing on-demand content and acquiring virtual spaces such as a cabin or a plot of land.
- NFT minting and marketplace: Minting fees are paid with SENSO. NFTs can be listed through the metaverse’s native marketplace, including NFT avatars and user-generated NFT content, further supporting demand for SENSO tokens.
- Decentralized Autonomous Organization (DAO): As part of a fair and inclusive metaverse, users can have a say on key product and community decisions. Depending on their holdings, users can join Sensorium’s Council and enjoy voting rights and submit proposals.

As a decentralized platform, Sensorium Galaxy is leveraging blockchain technology across a wider number of initiatives including its [DAPP](https://dapp.sensoriumxr.com/) avatars and [UNDER](https://under.sensoriumxr.com/) land tokens. 

As the platform continues growing and leveraging AI to fuel its virtual and blockchain-based virtual environments, we can expect the SENSO AI token to continue attracting significant attention.

### [GRT](https://thegraph.com/en/)




GRT.png

GRT is a token native to The Graph project. The graph is a go-to web3 project intended to quarry data from the likes of the Ethereum network. 

Although Graph is not directly related to the deployment of Ai crypto or its services, the developers of AI models can leverage the services provided by Graph as it is a reliable and effective solution for them.

The “subgraphs,” which are Graph’s open APIs, permit data to be organized, transformed, and shared between Web3 applications. 

Its services incorporate diverse verticals, such as Big Data, DeFi, AI, and Enterprise Solutions. GRT is an ERC-compatible token that gives users access to Graph services.

**Use Cases**

Services of Graph, accessible by GRT, are:

- Secured and decentralized data access.
- Seamless curation for AI models data, machine learning, and AI algorithms.
- Facilitation of AI-powered DApps

### [ALI](https://alethea.ai/)



ALI.png

Artificial liquid intelligence is a native token of Alethea image generator. This image generator works through artificial intelligence to create images by using the data provided by the user. 

It creates AI characters such as digital art, advertising tools, as well as gaming characters. 

This AI-powered Alethea image generator uses ‘CharacterGPT '', a multimodal AI crypto system that enables the generation of interactive AI characters on the blockchain data.

The data used by the user to create images comprises natural language description, and CharacterGTP performs text-to-character creation.

AI characters exist on blockchain in the form of NFTs, and these NFTs own the AI image generation assets on the protocol.

**Use Cases**

ALI token enables the governance and incentivization of various participants of AI protocols. These AI crypto tokens help in the generation of AI character NFTs as well as to upgrade them.

### CTXC






CTXC.png

CTRX is a native coin of an AI project, “Cortex.” This project leverages the use cases of artificial intelligence in smart contracts. It is the first computer that runs AI-powered dApps on the blockchain platform.

Cortex helps in the execution of on-chain machine learning models by using Cortex Virtual Machine (CTM). In simple terms, the cortex is an open-source platform; it allows seamless access to AI and helps integrate the models with smart contracts and DApps.

You need a CTXC token to pay for computational services within Cortex Virtual Machine. This token is stored in the Cortex wallet provided by the platform and can be traded on any of the supported exchanges.

**Use Cases**

The cortex ecosystem supports the following use cases:

- Leveraging the secure AI in DApps
- Supporting buying and selling of AI models
- Serving as a marketplace for AI data

## Closing Thoughts

This sums up our best AI crypto tokens list. These tokens are worth your attention with amazing use cases and exceptional market cap. 

AI crypto is not just about end-user benefits. Artificial intelligence continuously evolves in crypto and facelifted blockchain data systems. 

Numerous projects incorporate artificial intelligence in their cryptocurrencies, but some stand out in their performance, use cases, and development.

From providing secure AI crypto datasets and facilitating a digital marketplace to offering autonomous agents for digital economies and making accurate financial predictions, top artificial intelligence solutions are there for crypto holders who are becoming more intelligent with the passage of time. 

When a new blockchain technology grabs your attention, understand how it incorporates artificial intelligence and how the tokens perform in the digital platform.




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With crypto becoming an increasingly popular way of investing for many, AI tokens are among the fastest rising digital assets. Here's a list of the best AI tokens you need to know in 2023.

Best AI Tokens To Invest In 2023

Hoping to master Artificial Intelligence abilities? You are in the right place. In this quick guide, we review the top AI courses 2022. These free and paid educational programs will help you acquire capability and set you up for a promising profession in artificial intelligence and machine learning.

Artificial Intelligence (AI) is among the trendiest educations one can get today. It has been assessed that by 2030, the AI market will prov more than $15 trillion to the world economy. That said, no one should ignore AI and its disruptive potential. Whether you wish to find a job in AI or simply upgrade your knowledge in this exciting field, getting along with AI technology can boost your professional.

This technology is quickly making its way into traditional businesses. Be it medical care, finance, transportation, entertainment, or retail, pretty much every business is attempting to integrate AI into their structures and cycles.

While Artificial Intelligence isn't the simplest thing topic to learn online (a moment of honesty), the assortment of courses and trainings accessible on the web has grown significantly over the past couple of years. 

Most of the courses available in the list below are instructed by best AI instructors, scientists and specialists, and they are regularly offered at heavily discounted rates. Some of these are even accessible for free and are a great way to get started with AI. To help you settle on the correct decision, we've shortlisted some of the top artificial intelligence and courses out there. 

Without further ado, here are the best Artificial Intelligence courses in 2022:

## Best Free AI Courses

 

### Learn with Google AI

Google AI.jpg

If you want to get started with Artificial Intelligence but don't want to spend a single penny, then Google's free AI education is perfect for you. Developed to educate the general public on core AI skills and broaden the understanding of this unique technology, Learn with Google AI offers a comprehensive collection of courses, guides, and tuts prepared by the company's top experts.

There is a wide array of courses that help to establish a solid understanding of AI and the endless applications of this technology both from a technical and non-technical perspective. The courses available also will provide useful education on Machine Learning, and cover important social-focused thematics concerning ethics and the environment.

[Learn more](https://ai.google/education/)

### Deep Learning for Self Driving Cars | MIT

MIT AI Course.jpg

The objective of this course is to introduce you to programming and machine learning through a series of assignments in which you program different machine learning systems. These systems will include a neural network that’ll recognize images and create self-driving toy cars. 

The course has been divided into five different lessons, namely:

- Introduction to Deep Learning and Self Driving Cars
- Deep Reinforcement Learning for Motion Planning 
- Learning to Drive: Convolutional Neural Networks for End-to-End Learning of the Driving Task
- Recurrent Neural Networks for Steering Through Time
- Deep Learning for Human-Centered Semi-Autonomous Vehicles 

This course covers the use of the MIT DeepTraffic simulator, which gives students the opportunity to teach a simulated car to drive at a busy road without colliding with other users.

[Learn more](https://lexfridman.com/)


## Best AI Courses Under $100

 

### Artificial Intelligence A-Z | Udemy

Udemy AI Course.jpg

Do you intend to combine the power of Deep Learning, Machine Learning, and Data Science to create a powerful AI for Real-World applications? If yes, then we're confident this course was designed with all your needs in mind.

This program will take you through intuition training and teach you key AI concepts to get you efficiently up to speed with all things AI. Topics covered in the course include:

- How to optimize your AI so it can hit its maximum potential in the real world
- How to merge AI to learn as efficiently as possible 
- How to start building AI even if you have no previous coding experience using Python

That said, to streamline your learning curve even further, you will need to be somewhat familiar with Python (the coding language) and have a good head for math.

[Learn more](https://www.udemy.com/course/artificial-intelligence-az/)

### Artificial Intelligence Course | Stanford



Stanford AI course.jpg


The AI Certification by Stanford University is undoubtedly one of the most recommended, if not downright the best machine learning course you can find online. The University doesn’t need an introduction since it has long proved itself a globally leading research and teaching institution. The best part? You can get a completion certificate for less than $100.

This course teaches students how to use AI and other math tools to deal with complex issues. The course series will cover logic, Bayesian networks, constraint satisfaction problems, Markov decision processes, game playing, heuristics, dynamic programming, tree search, and machine learning concepts.

[Learn more](https://www.coursera.org/learn/machine-learning)

### Fundamentals of Deep Learning for Computer Vision | NVIDIA




NVIDIA AI Course.jpg

If you’re a total beginner, this course will start by teaching you deep learning techniques for a wide array of computer vision tasks, after which you will advance to deploying and building deep learning applications for object detection and image classification. 

Other things you will learn by the end of the course include how to implement the techniques you have learned on final projects as well as how to modify your neural networks to advance their performance and accuracy.

[Learn more](https://www.classcentral.com/course/independent-fundamentals-of-deep-learning-for-computer-vision-10730)

 

### Deep Learning by Andrew Ng | Coursera

Coursera AI Course.jpg

On Coursera, you’ll find a portal labeled DeepLearning.ai. The portal was founded by Andrew NG to act as an educational technology company that develops a global community of AI talents. With that in mind, you’ll find two particularly impressive courses inside the portal. 

First, there is Deep Learning by Andrew NG. Created with individuals who are IT-inclined in mind, this specialization will teach students the fundamental AI principles, as well as how to use popular open-source frameworks to implement the principles. This will, in turn, allow students to start building and integrating scalable models into real-world problems.

[Learn more](https://www.coursera.org/specializations/deep-learning)

 

### Artificial Intelligence for Business | Columbia

Columbia University AI.jpg

EdX is another online platform where you can come across lots of highly rated and widely recommended AI and Machine Learning course materials. That said, today’s guide will touch on their free course hosted by Columbia University.

The course offers its students a wide understanding of the basic skills required to build intelligent computer systems and understand how AI can be applied to problems. The course’s advanced-level syllabus will cover topics on constraint satisfaction problems, games, data structures, algorithms, machine learning, NLP, and robotics.

Another thing worth noting is that the course is part of Columbia University’s MicroMasters Program in Artificial Intelligence. 

[Learn more](https://www.edx.org/course/artificial-intelligence-ai)

 

### AI For Everyone by Andrew Ng | Coursera

Coursera Andrew NG AI Course.jpg

If you’re a non-technical corporate professional, then AI for Everyone by Andrew NG is the best course to help you learn how to create sustainable AI strategies. If you’re a data scientist or machine learning engineer already, then this is the course to suggest to your CEO, VP, or manager if you’d like them to comprehend what it is you can (or cannot) do.

[Learn more](https://www.coursera.org/learn/ai-for-everyone)

 

### IBM AI Engineering Professional Certificate | IBM

IBM AI Course.jpg

Upon completing this professional course form Coursera, you will not only be able to explain ML algorithms including Dimensional Reduction, Clustering, Regression, and Classification, but you will also be in a position to demonstrate an understanding of Deep Learning models like recurrent networks, recursive neural networks, convolutional networks, restricted Boltzmann machines, and autoencoders.

That said, note that the course pre-requisites you to have a working knowledge of Jupyter Notebooks (like Python for AI and Data Science) and the Python Programming language.

[Learn more](https://www.coursera.org/professional-certificates/ai-engineer)


 

## Best AI Courses Under $1000

 

### Artificial Intelligence Nanodegree | Udacity

Udacity AI Course.jpg

Take this AI course from Udacity to understand the fundamental algorithms and concepts behind Artificial Intelligence, and even learn how to apply them to distinct real-world problems including sign language recognition, navigation, game playing, and more. 

This introductory graduate-level course also offers an in-depth discussion of additional AI concepts such as planning, logic, machine learning, probability, and classical search. 

[Learn more](https://www.udacity.com/school-of-ai)


 

### MicroMasters Program in Artificial Intelligence | Columbia University

Columbia University AI Course.jpg

This program from Columbia University explores the core concepts of AI to help you understand how (and the rate at which) it is transforming the digital world. 

The course is 100% online and structured in 4 modules of 12 weeks each: Artificial Intelligence, Machine Learning, Robotics, and Animation & CGI Motion.

[Learn more](https://www.cvn.columbia.edu/content/micromasters-program-artificial-intelligence)


 
 

## Best AI Courses Over $1000

 

### Artificial Intelligence: Business Strategies and Applications | UC Berkeley

UC Berkeley AI Course.jpg

Are you ready to implement AI strategies in your company? If so, this short course offered by Berkeley intends to equip you with a nuanced comprehension of AI technologies and their practical effects on different business industries. 

The course will also offer significant insights into today’s quickly evolving landscape, as well as the different ways in which you can apply AI strategies within any organization. 

By the time you’re done with the course, you will be able to recognize all real-world opportunities, challenges, and threats that AI could present for your industry.

[Learn more](https://em-executive.berkeley.edu/artificial-intelligence-business-strategies)

 

### AI Applications for Growth | Northwestern | Kellogg School of Management

Kellogg School of Management AI Course.jpg

This Artificial Intelligence course from Kellogg School of Management has been designed with the problems you’re trying to solve in mind (these might be problems in computer interfaces, automation, or customer marketing.) 

In both open-enrollment and custom programs, the course will help business executives come up with AI-inspired solutions and also ensure that the students have a clear understanding of how to make those solutions effective.

[Learn more](https://online.em.kellogg.northwestern.edu/artificial-intelligence)



 

### The Business of AI | London Business School

London Business School AI Course.jpg

London Business School is not only a leading global business school, but is also one of the few around the world to boast the triple crown accreditation (AMBA, EQUIS, AACSB.) With that in mind, it’s no surprise that its Business of AI program made it into this detailed enumeration.

As a manager or leader, the course will teach you how to create significant value and solve most (if not all) of your biggest business challenges using AI technologies. You’ll also attain a solid understanding of the limitations and advantages of machine learning (ML) and AI in business settings, which can, in turn, help you communicate effectively with your business’ stakeholders.

[Learn more](https://emeritus.london.edu/artificial-intelligence/index.php)


 

## The Bottom Line

Artificial Intelligence is rapidly taking over the world. The demand for AI engineers is on the rise as well, so now is the perfect time to attain these incredible skills and take a dive headfirst into the revolution process. All courses above should also help you build your knowledge so you can be able to efficiently discuss AI and machine learning with fellow programmers, both offline and online.

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Looking for the Best Artificial Intelligence Courses 2022? We've reviewed the top AI courses out there. Find the right one for your budget!

Best Artificial Intelligence Courses 2022 [Free & Paid AI Courses Reviewed]

Best Artificial Intelligence Courses In 2022

Artificial intelligence has been a recurring theme of the silver screen since its earliest days, captivating (and frequently, horrifying) audiences with the prospect of sentient robots capable of equaling mankind’s unique traits like consciousness and ability to feel emotions. Over the decades, potential technological advancements were imagined in a myriad of ways. But more than that, sci-fi movies have also asked questions related to the moral, ethical and societal consequences of the use of technology like AI. In this article, we will be listing the 23 Best artificial intelligence movies that you can watch in 2022. So, in no particular order, let's dive in:


Best AI Movies The Matrix .jpg

It’s been over two decades since audiences were invited to take the red pill and question everything they knew about reality with the Matrix. This cyberpunk masterpiece is set in a not-too-distant future where a robotic AI system has enslaved human beings who are, however, unaware they’re trapped inside a simulated reality. Computer programmer/ hacker “Neo '' stumbles upon the truth and joins a rebellion together with others who had been freed against the Matrix, setting off an epic showdown between humans and dark-suited, sunglasses-sporting ‘Agents’, who’re in autonomous software programs. It’s hard to capture the full extent of the movie’s visionary concept. And what is the Matrix after all you may ask? Well, to quote directly from the movie, “You can’t be told what the matrix is, you have to see it for yourself”. The Matrix series remains a must-watch even after all these years. 

**Synopsis:** Have you ever had a dream that you were so sure was real? What if you couldn't awaken? How would you know the difference between dream and reality? When a beautiful stranger (Carrie Ann Moss) leads computer hacker Neo (Keanu Reeves) to a forbidding underworld, he discovers the shocking truth- the life he knows is the elaborate deception of an evil cyber-intelligence. Neo joins legendary and dangerous rebel warrior Morpheus (Lawrence Fishburne) in the battle to destroy the illusion enslaving humanity.

**Directors:** Lana Wachowski and Lilly Wachowski
**Top cast:** Keanu Reeves, Laurence Fishburne, Carrie-Anne Moss, Hugo Weaving, Joe Pantoliano.
**Critic's rating:** 80% Rotten Tomatoes, 8.7/10 IMDb


Tech has long been a silver screen favorite - and AI has become an ever more popular theme. Here's a list of the best artificial intelligence movies and what makes them worth watching right now.

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