Sensorium Galaxy Launches First-Ever International Brand Campaign: "The Chosen Ones"

29 giu 2021

Sensorium Corporation - the company behind the world's most advanced metaverse - is kicking off its global creative brand campaign under the theme "The Chosen Ones" on June 30.

The campaign, designed by award-winning studio The Mill and creative powerhouses The Night League and High Scream, is a first introduction to Sensorium Galaxy's PRISM world, a vast alternate universe filled with immersive virtual entertainment, as seen through the eyes of world-renowned artists who've chosen to embrace immersive technology to deliver their music.

The Mill has an extensive track record in leading global campaigns across platforms and creative mediums for brands such as Electronic Arts, Ford, Qualcomm and Sony, being also the first UK VFX and creative production studio to win an Oscar for Best Visual Effects in the movie Gladiator (2000). Sensorium is also continuing its longstanding collaboration with High Scream, the creative studio behind the visual concept and design of PRISM.

Drawing from the bold and emotional states of awareness that can be experienced within the virtual world, this striking new creative feature was directed by acclaimed Dutch film director Rogier Schalken and appealed to a visual-first experience while featuring the filmmaker's trademark creative mix between live-action gritty realism and CG fictional elements.

Sasha Tityanko, Deputy CEO for Sensorium: "I am really excited with the lineup of outstanding electronic music artists joining Sensorium Galaxy's PRISM World and their participation in our global campaign "The Chosen Ones". We have created a series of these extraordinary videos that visually convey the idea of transferring these Earth artists into the virtual realm of PRISM – where they will be hosting their future performances. I honestly believe that The Mill, in partnership with The Night League and High Scream, have brilliantly accomplished the task to visualize our message in the most artistic and cinematic way possible."

Sensorium Galaxy's PRISM is a conceptual virtual content hub for electronic music shows, developed under the artistic guidance of Yann Pissenem, CEO and Founder of The Night League and the mastermind behind the award-winning nightclubs Ushuaïa and Hï Ibiza. PRISM has an exclusive lineup of confirmed artists, including acclaimed musical performers David Guetta, Armin van Buuren, Carl Cox, Black Coffee, Dimitri Vegas & Like Mike.

The campaign unfolds over a series of visual pieces, each featuring a single or several world-renowned artists. Reflecting the performer's unique musical styles and background, filming took place across multiple landscapes in the U.S, Australia, South Africa, and Belgium.

Yann Pissenem: “This has been a truly exciting campaign to work on. In collaboration with The Mill and High Scream, we have assembled a unique team of creative minds who together have pushed for excellence and innovation, to deliver a compelling storyline that perfectly embodies the values of the Sensorium metaverse.”

The public release of Sensorium Galaxy is scheduled for H2 2021. Whether it is by wearing a VR headset, using PCs, or simply tuning in for live streamings with their Macs or mobile devices, users from all over the world will be able to experience the intensity of world-class shows in Sensorium Galaxy.

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