[Roc Nation](https://www.rocnation.com/), a full-service entertainment company, has purchased Sensorium Corporation's SENSO tokens. SENSO is the in-platform currency of [Sensorium Galaxy](https://sensoriumgalaxy.com/) — a digital metaverse bringing people together through high-quality virtual entertainment developed in partnership with chart-topping artists and the globally recognized nightlife mogul Yann Pissenem.
 
This vast entertainment-focused metaverse consists of multiple virtual worlds, each of which features a particular type of content. High-caliber performers like David Guetta, Carl Cox, Armin van Buuren, and Black Coffee are among the first lineup of artists confirmed for PRISM — a world dedicated to all sorts of musical expressions.
 
In a similar fashion to in-game currencies, [SENSO](https://sensoriumxr.com/senso) is used for all value transactions within the ecosystem. Participants use these tokens to access shows of their favorite artists on the platform, subscribe to premium content, customize their avatars, upgrade features, issue NFTs, as well as execute other actions.
 
Desiree Perez, CEO, Roc Nation: "Sensorium Galaxy is well-positioned to take the entertainment industry to the next level. Their digital metaverse has a strong focus on quality, which is exactly what we want for our extensive artist base."

Brian Kean, Chief Communications Officer at Sensorium Corporation: "This deal is evidence that entertainment leaders are realizing the big opportunities that digital environments and their economies represent for the entire industry. By owning SENSO tokens, Roc Nation is taking a step towards the future of entertainment, giving their artists a chance to potentially benefit from global content distribution through Sensorium Galaxy and safeguard ownership rights on all of their digital content."

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Entertainment company Roc Nation has purchased SENSO tokens — the in-platform currency of the Sensorium Galaxy digital metaverse. Learn more about this deal here.

Roc Nation Purchases Sensorium Galaxy's SENSO Tokens 

Roc Nation Purchases Sensorium Galaxy Tokens 

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We’re launching a new Meme Battle. Join our Season 7 of the competition and get a chance to win SENSO tokens.

Meme Battle of Sensorians - Season 7

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This Chinese New Year comes with exciting rewards. Meet the Year of the Dragon with an 80% APR staking program on KuCoin. Join now!

Join SENSO’s “Year of The Dragon” Staking on KuCoin And Get Up to 80% APR

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As we usher in the Chinese New Year 2024, the Year of the Dragon, we are thrilled to announce an exciting SENSO trading contest! Join the competition on Gate.io and win a share of a 10,000 USDT worth of SENSO tokens.

Chinese NY Trading Contest: Trade SENSO on Gate.io & Share A Prize of 10,000 USDT

Rachel Breia

As we usher in a new era in technological innovation, it's becoming apparent that brands and consumers will interact very differently in the Web 3.0 world - and the metaverse that is emerging from it. By blending physical with digital, we will see the rise of hybrid experiences where immersion, personalization and connectivity will become some of the key selling points.

And with new patterns of behavior and consumption slowly taking shape, brands will have to re-invent themselves to align with audiences in the metaverse. What is important to take note of is that the marketing of today will not translate well in a virtual world; from advertising to purchasing channels and the very nature of the interests of consumers, marketers and advertisers will face a new set of challenges.

The metaverse is being billed a trillion dollar market opportunity. Some brands with deep pockets like Gucci, Louis Vuitton and Ralph Lauren, are already carving out their influence in the metaverse - and making big money with their first forays into virtual worlds. Even for those who aren’t willing to commit just yet, brand experimentation has become a top trend to follow.

And while we’re just at the tip of this technological advancement, there are already real-world areas that can benefit from having a presence in a virtual world. Perhaps without much surprise, advertising and marketing are likely to become an even bigger industry in the metaverse given the new (and extremely profitable) avenues that are being opened up.

In this post, we will be discussing advertising in the metaverse, from the advertising channels of the future to the pros and cons of embracing this technological development.


## What Is The Metaverse

The metaverse is a virtual space that blends real world and virtual realities into one, in real time, using emerging technology like virtual and augmented reality to create highly immersive 3D environments. Some are calling it the successor to the current internet, as the next big step in interactive digital experiences.

With a vast number of possibilities at play, the metaverse is quickly becoming an influential platform for socialization, creative pursuits, business, gaming, entertainment, and more.

Currently, the closest experience we have to the metaverse are gaming platforms like Roblox , Axie Infinity and Fortnite, as well as open-source virtual worlds, including Decentraland, and the Sandbox. These platforms offer shared 3D worlds where users can engage in a number of experiences beyond gaming.

In [Sensorium Galaxy](https://sensoriumxr.com/galaxy), for example, users will be able to attend music concerts and meet their favorite artists, as well as move within the many worlds within this metaverse, connecting with new people, exploring new forms of self-expression and exploration, creating dances and striking relationships with virtual AI-driven beings. Users will also be offered deep levels of customization of both their avatars and their experience with Sensorium Galaxy.

With virtual worlds becoming the new marketing and advertising frontier, there are a key metaverse concepts that advertisers will want to leverage:


Key characteristics of the metaverse.jpg

**Hyper social:** opportunities to meet and connect with new people will become much bigger due to the shared nature of virtual worlds.

**Scalability:** Hundreds of millions of people (and their avatars) will be able to coexist, at the same time, in the metaverse.

**Accessibility:** All users, regardless of their age, background, religion or location, will be able to join the metaverse.

**New forms of content:** Immersive and interactive content generated by users and that can’t take shape in the real world, can finally emerge in the metaverse.

**Bridge between physical and digital:** Blurring the lines between both worlds allows people to interact with experiences, products and services in more compelling ways.


## Key Metaverse Terms Advertisers Should Know

As we explained in our last article ‘[Metaverse Meaning: Definition, Origin and Opportunities](https://sensoriumxr.com/articles/metaverse-meaning)’, the term metaverse is a combination of the Greek prefix “meta” (meaning beyond) and “verse” from the word universe. The concept was first coined by Neal Stephenson in his 1992 novel ’Snow Crash’. 

However, only in the last year has the metaverse really exploded, entering the mainstream on the back of big tech news like Facebook’s rebrand as Meta at the end of 2021.

Since then, the metaverse has gone from being a tech buzzword to becoming a major area of investment for companies across all industries.


Meta Advertising.jpg

Brands will no longer be limited to physical spaces — or physical products — as the value of digital goods (in the form of non-fungible tokens), keeps growing. The idea is that instead of going to a physical store and picking up your favorite products, you could simply purchase them in the metaverse and get them delivered at home. Sounds like Deliveroo, we know, but in the metaverse there’s much more than you can do at the same time you’re shopping, like attending a metaverse concert or gathering with your friends.

Experiences will be increasingly integrated into one space, creating more opportunities for users. Or that’s at least the plan of companies like [McDonald’s](https://www.businessinsider.com/mcdonalds-metaverse-virtual-online-restaurant-trademark-delivers-food-web3-nft-2022-2), which will be adding a whole range of services to its standard home delivery options.

Before we get to the details, it’s worth taking a look at the key metaverse ideas that advertisers and ad ad agencies should be aware of:

**Virtual reality (VR)**

Virtual reality is an immersive and interactive experience in a simulated environment. You can enter a 360-degree environment with the help of an interface like a head-mounted device. This way, VR provides visual, sensory and auditory feedback, allowing users to immerse themselves fully in virtual worlds and environments, like the metaverse.

Virtual reality technology has been around for quite a while now, but it has only started maturing and becoming more accessible in recent years. More recent advancements have made the use of VR and its interfaces, like VR headsets, much more practical, widespread and accessible.

**Augmented reality (AR)**

Augmented reality is a technologically enhanced version of the real world, achieved by superimposing a computer-generated image in a real-world, physical space. Visual and sound stimuli are added to enhance immersion.

**Mixed reality (MR)**

Mixed reality is a broad technological category that refers to “mixed” experiences that result of an overlap of human and computer processing input. As described [here](https://delight-vr.com/xr-glossary/), Mixed reality technology overlays artificial content onto the real world and enables the artificial content to interact with the real world scenery. VR and AR lie on the mixed reality spectrum, which extends between physical and digital worlds.

**Extended Reality (XR)**

Extended reality encompasses virtual reality (VR), augmented reality (AR) and mixed reality (MR), and any form of immersive technology capable of extending reality by blending real-world elements and virtual world. XR includes human-machine interactions that have an effect on cognition and senses, like VR headsets, AR glasses and even implants.

**Avatar**

An avatar is a computer-generated representation of users in a virtual world or metaverse. In essence, it’s your virtual persona.

**Blockchain**

Blockchain technology provides a way to store information digitally that is nearly impossible to change or hack. Blockchain also powers cryptocurrencies, like Bitcoin and Ethereum, as well as being the technology behind non-fungible tokens (NFTs).

**Cryptocurrency**

Virtual currency, or cryptocurrency, is the main means of payment in the metaverse. This type of currency is kept in digital wallets and secured through highly complex cryptography. There is no central regulation or oversight over cryptocurrency as it goes through decentralized systems, which help issue and track cryptocurrency tokens.

**Non-Fungible tokens (NFTs)**

An NFT is a unique digital asset stored on a blockchain. It represents real-world items like music, art, collectibles, and much more. And NFT will give you true digital ownership of a one-of-a-kind asset.




## Ways To Advertise In The Metaverse

So, how can brands advertise in the metaverse and profit from the technology? As the metaverse is far from being a fully-formed platform, we can’t predict the full scope of opportunities, but there are a few trends emerging. Many are an extension of real-world, tried-and-tested strategies including:

### 1. In-metaverse Advertising






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Ok, granted. This might not be the most exciting development, but digital advertising isn’t really going anywhere. In some metaverse-like platforms, including Roblox, Fortnite and Decentraland, you are likely to come across some form of metaverse advertising, most commonly a virtual billboard. This is a model that has worked well for in-gaming advertising in platforms like Tiki-Taka Soccer and FIFA Mobile, and can translate well in the metaverse. Certainly taking note of the potential, brands like Coca-Cola, Samsung, Balenciaga and Adidas are doubling down on their presence in the metaverse, with splashy PR and advertising campaigns to match. But while a billboard or a banner might seem old-school IRL, they’re an untapped channel in the metaverse, still.

### 2. Virtual Influencers

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Influencer marketing is one of the most powerful tools to advertise and sell products these days. And while that might not change in the metaverse, brands are increasingly exploring partnerships with a new breed of social media stars - virtual influencers. There are many upsides to this strategy, from making more creative campaigns to being most cost efficient. Virtual models are also more easily manageable, which can be another great advantage for some advertisers. Influencers like [Lil Miquela](https://www.instagram.com/lilmiquela/?hl=en), [Shudu](https://www.instagram.com/shudu.gram/?hl=en) and [Imma ](https://www.instagram.com/imma.gram/?hl=en)frequently nabbing high-profile campaigns with the likes of Calvin Klein, Balmain, Valentino and Dior. That isn’t to say that human influencers won’t have a place in the metaverse. As mentioned by marketing consultancy group [R3](https://twitter.com/R3WW/status/1468947293650964485), users will still be able to follow digital influencers the same way they do now, while brands will continue partnering and collaborating with various influencers to “make a splash” in the metaverse.

### 3. Metaverse Events


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[Fortnite](https://www.epicgames.com/fortnite/en-US/home) and [Roblox](https://www.roblox.com/) have led the way in reaching large scale audiences with entertainment events like concerts by the likes of Travis Scott, Lil Nas and Ariana Grande, each pulling in millions of fans. Just like in real-life with massive events like, say, the Super Bowl, metaverse concerts, summits, sports events, etc, are incredible advertising opportunities. From rolling out full-on ads to more subtle product placements, consumers are going to interactive advertising across the metaverse.


### 4. Metaverse Commerce

Lotte Duty Free Metaverse Advertising Options

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One of the key trends emerging has been the rise of the direct-to-avatar (D2A) economy, where brands sell digital products targeted at enhancing user’s avatars. These digital goods can already count on a massive market potential, in line with in-game spending trends we’ve seen in recent years. In 2025, the market value of in-game purchases is [projected](https://www.statista.com/statistics/558952/in-game-consumer-spending-worldwide/) to surpass 74.4 billion U.S. dollars.

Much of the hype has to do with the use of non-fungible tokens to support virtual economies. In the metaverse, digital goods are exchanged as NFTs, which makes them entirely unique while ensuring their ownership is protected. These assets can range from content to collectibles, and so far they’ve proven to be a highly monetizable market.

Nike, for example, has become a permanent fixture in Roblox where it established [Nikeland](https://www.roblox.com/nikeland). This virtual showroom is filled with virtual racks of Nike NFT shoes, clothes, and accessories which users can easily purchase and wear in the metaverse. Coca Cola recently launched its own collection of NFT wearables in Decentraland, to which it has now also added a [metaverse drink](https://nypost.com/2022/04/05/coca-cola-launches-virtual-drink-inside-the-metaverse/). A raft of other brands, including Gucci, Tommy Hilfiger, Samsung, Wendy’s and McDonald’s are also offering NFTs across virtual worlds.


## Why Is The Metaverse Lucrative For Advertising

Although it’s predicted to balloon into a [multi-trillion dollar industry](https://finance.yahoo.com/news/citi-says-metaverse-economy-could-142208855.html#:~:text=The%20investment%20bank%2C%20in%20a,many%20as%205%20billion%20users.)), for now the metaverse remains an affordable destination for advertising. The prices of running a campaign or renting a metaverse billboard aren’t particularly high, making it a potentially lucrative opportunity to target new audiences entering the metaverse.

Not only is advertising in the metaverse a novel tool, but it will also have a far wider reach when compared to traditional marketing and advertising strategies.

Brands will, in particular, want to target millennials and Gen Z audiences, as those are already largely familiar with digital experiences and virtual worlds, particularly in gaming. There are currently nearly three million active gamers in the world. In the [U.S. alone](https://financesonline.com/number-of-gamers-worldwide/), 68% of American adults (163.3 million) are gamers, while 70% of American kids aged 18 and below (or 51.1 million) are gamers, too.



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In addition, with crypto and NFTs becoming increasingly mainstream, these segments are only poised for massive adoption and growth in virtual worlds. In fact, the metaverse is already becoming a leading destination for NFTs, with even famed auction house Sotheby’s launching a [virtual gallery in Decentraland](https://www.theartnewspaper.com/2021/06/07/crypto-crazed-sothebys-launches-first-virtual-gallery-in-digital-metaverse-decentraland).

Finally, with real-world limitations out of the way, advertising in the metaverse can reach new heights - without breaking the bank. Take for example Gucci’s uber successful Gucci Garden campaign, a virtual recreation of one of the fashion house’s most fantastical advertising campaign sets. Inside this virtual space hosted inside Roblox, users (avatars) could walk through a forest-like scenario, completely open to the sky, while also browsing through Gucci’s digital fashion collection.

As a result of this activation, the famed Italian fashion house managed to sell a virtual bag for more than its real-life counterpart.


## Key Benefits of Metaverse Advertising

Throughout history, advertising has been quick to embrace new trends and technological leaps. The metaverse is now opening, again, a new era to be tapped into - and a new platform through which advertisers and marketers can reach audiences. As such, brands need to start considering taking the first steps to embrace virtual worlds, with some of the top advantages of advertising in the metaverse being:

### Unlimited turnout

A metaverse has no limit to the amount of people that can enter it - and experience it concurrently. This means that advertisers can reach an unlimited audience, something that technology doesn’t currently allow as there are very few events that can gather millions of people at the same time in one place.

### Boundless infrastructure possibilities

The sky's the limit when it comes imagining and conceptualizing the metaverse. Without the restraints of the real-world, like gravity, lack of space or even budget, there’s nothing in the way to what can be built in a virtual world. Whatever you dream, that can become possible in the metaverse.

### High-volume monetization

Through blockchain and smart contracts, the metaverse promises to give its users true ownership over digital assets. This is an enticing prospect for creators. Artists can easily mint their art pieces or content and sell it as an NFT, meaning they’re a one-of-kind digital asset. Some celebrities, influencers and content creators are also using this technology to connect with fans and followers in more meaningful ways, including releasing exclusive content that goes straight to buyers.

### Personalization

In recent years, marketing and advertising has shifted from a “one-to-many'' to a more personal “one-to-one” approach, with ads becoming ever more tailored to the people they aim to reach. This is a strategy that’s been particularly important to capture the attention of younger generations, who don’t want to feel just like another, faceless person in a big audience. Leveraging the potential of VR, AR and AI to forge deeper relationships with customers in the metaverse is a must-follow strategy for brands who want to become relevant and engaging in the metaverse.


## Why Should Brands Advertise in the Metaverse

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### First mover advantage

As the saying goes, the early bird catches the worm. The metaverse is, for now, a novelty about which there’s still relatively little understanding. But that presents an opportunity for those ready to learn about it - and take the challenge head on. There’s no need for a big commitment like opening up a virtual store and having a permanent presence in the metaverse. Brands can opt for experimenting with smaller advertising, like buying a banner within a game or a virtual music concert, or using AR to increase engagement.


Nikeland and Roblox Metaverse.jpg

### Innovative cross-channel mix

Part of keeping up the trends is updating strategies to match not only changing consumer behaviors but also the channels that are the most important to audiences. With more people entering the metaverse, it’s worth taking a look at what is behind the move and study the evolution of behaviors and interests. Just like the first users and brands that embraced Facebook or Instagram, so too the metaverse will be a relevant channel for consumers. Having a presence there, even if small, can make a difference in the long run. On the other hand, the metaverse is the perfect creative asset for advertisers, who can run real-world campaigns in parallel to actions in the metaverse.

### Endless Creative Possibilities

The metaverse is a blank canvas where creativity can be fully unleashed. With the laws of physics out of the way, advertisers can make use of innovative tools to conceptualize campaigns. Currently, we’re seeing a growing disinclination and indifference toward advertising. Many consumers, including you maybe, are proactively avoiding ads and paying for ad-free experiences. However, this doesn’t have to be a reality in the metaverse as there will be more ways to engage users. This means appealing not just to their eyes and ears, but to all their senses. Multi-sensory simulation in the metaverse will be made possible, in great part, thanks to the use of haptic technology, allowing users to have a real sense of presence and contact with their virtual environments in ways that aren’t possible today.


## Challenges of Metaverse Advertising

While the metaverse is a very tempting platform for marketing and advertising, there are a few caveats to be aware of before jumping in.

### Security

Now more than ever, data privacy is at the top of consumer’s concerns - and demands. Without clear cybersecurity protocols in place, it will be hard to bring in adopters and convince them to engage with brands in the metaverse. It might be that, at the end of the day, it will be up to brands to ensure that their digital presence and footprint remains safe.

### Regulation

Tech giants have faced increased scrutiny over their perceived failure to adequately moderate and regulate content on their platforms. The issue will prove equally as relevant in the metaverse, whose very nature relies on decentralization. With such a model, self-regulation will be key. But even so, with users regulating other users, as is the case with platforms like Decentraland, the issue could still prove elusive. A solution might be using smart contracts to stamp inappropriate content or tackle misinformation.

### Lack of adoption

Consumer adoption of the interfaces needed to enter the metaverse, in particular VR headsets, is picking up pace but it remains low for now. The same goes for the adoption rate of VR technology more broadly, with user experience being frequently singled out as one of the top barriers to mainstream adoption. Adding to a relatively slow hardware adoption, there is also a hurdle tied to virtual reality content, which has also experienced an underwhelming reception so far. Data from Forrester has found that only 34% and 28% of US and UK online adults, respectively, are excited for what the metaverse will offer, and less than 25% in both countries demonstrate the kind of intense gaming and social media activities conducive to metaverse early adoption.

### Measuring Metrics

Measuring and tracking can be particularly challenging in the metaverse as there are no clear metrics in place. One of the biggest challenges has become assessing return on investment, a key metric for any advertiser and marketer. Without knowing exactly what they’re getting out of their money, it’s challenging to justify budgets to advertising clients. As explained by Cathy Hackl, brands might struggle in the beginning to assess potential OKRs [objectives and key results] and the potential ROI, as even projections on numbers are constantly evolving. It’s only likely that in the metaverse, marketing metrics will go beyond just likes, subscribers and shares.





##  Tips to Get Started with Metaverse Advertising

So, what will advertising 3.0 look like? Hard to tell. We are yet to enter a full-fledged metaverse. But brands have started experimenting with some tools and strategies that will certainly payoff when it comes to advertising in the metaverse:

### Augmented reality marketing




Unlike virtual reality, which depends on VR headsets and more complex data, augmented reality is a tool much easier to use as consumers need only their smartphones to access AR-based experiences. Brands like [Zara](https://futurestoreseast.wbresearch.com/blog/zara-augmented-reality-app-virtual-model-strategy#:~:text=Fast%20fashion%20retailer%20Zara%20has,of%20augmented%20reality%20in%20retail.)) and [Chanel](https://www.popsugar.com/beauty/chanel-lipscanner-virtual-reality-app-48177165), for example, have experimented with AR technology to enrich their shopping offerings, while social networks like Instagram and Snapchat have a vast selection of AR filters. Augmented reality is a way for marketers to interact with customers they may not have had access to before, opening up new opportunities for personalization, leading to more successful campaigns in the long run.

### Virtual reality advertising



Vntana Meta 3D Advertising.jpg

Virtual reality is the latest technology to get the full attention of advertisers. It has the potential to be more immersive and interactive than any other form of traditional advertising. Virtual reality advertising can be used for many purposes, including product demonstrations, 360-degree videos and virtual tours. Recently, Meta [announced](https://finance.yahoo.com/news/vntana-brings-3d-advertising-facebook-133300812.html) that it would be integrating 3D ads to Facebook and Instagram advertising, saying the step will help consumers have a better understanding of the products they engage with online.

### Video marketing

Video marketing is already one of the cornerstones of today's marketing practices. In the metaverse, it will include videos linked to specific themes related to customers and appear as part of personalized presentations. As predicted by industry experts, metaverse video marketing will make use of technology like eye and motion capture, facial expression recognition and voice recognition, allowing advertisers to use it as a metric to better gauge the feedback of viewers regarding a product or piece of content being presented.

### Live streaming

As a shared space where users can easily hang out with others like friends and family, live streaming is another tool through which connection can be achieved. Live streaming brings in an element of real-time presence and connectivity, which advertisers can continue using to their advantage, as they already do in platforms like Meta, Instagram or Twitch.





## Bottom Line

The metaverse is yet to fully emerge but it is already presenting opportunities for brands to market their products and services more creatively. Not only can advertisers use innovative tools to reinvent their approach, virtual worlds also open the door to engagement with wider audiences, at a scale so large that is nearly impossible to currently replicate. Hopefully, our guide has helped you get a better grasp of what is advertising in the metaverse and some steps you can start taking now to kickstart your metaverse experience. 


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Metaverse advertising is a priority for companies wanting a virtual brand presence. Our guide takes you through everything needed to deliver a successful metaverse ad strategy.

Advertising In The Metaverse - A Guide To Get It Right

Advertising In The Metaverse

Have you been following Sensorium news lately? Then you’ll be aware that Grammy award-winning superstar DJ & Producer David Guetta was the first artist announced to join Social VR platform Sensorium Galaxy to create a series of exclusive performances in PRISM world. 


Today we share a behind the scenes video showing the process of creating his photorealistic avatar for his forthcoming shows.
 
Sensorium Galaxy will create a unique immersive experience and the next level of interaction between artist and fans.

## Step 1: 3D Scanning

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As outlined in our [press release](https://sensoriumxr.com/articles/david-guetta-joins-social-vr-platform-sensorium-galaxy), the first step to turn David into a photorealistic avatar is to conduct a full-body 3D scanning. On this occasion, the Sensorium team picked the [Rouge Mocap Studio](https://www.rougemocap.com/), an industry-leading facility based in Los Angeles.
 
Using a state-of-the-art photogrammetry rig consisting of 250+ cameras, we were able to perform a highly detailed body scan and FACS blendshapes (Facial Action Coding System). 
 
“We capture every minute detail of [David’s] appearance. His costume, his look, his hair, everything. We capture every bit of his likeness in every facial expression he makes, every tick, every microexpression. We capture the true essence of David,” explained Vince Argentine, CEO of Rouge Mocap Studio.

## Step 2: Motion Capture

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After the 3D scanning was completed, David moved to the next stage — Motion Capture. As the name suggests, this step is all about capturing the movements that make the avatar not only human-like but also seem alive. 
 
For this process, David had to wear a motion-tracking suit and perform one of his shows on a stage surrounded by over 100 Vicon motion capture cameras.
 
“We have David perform in front of a DJ deck and we capture all of his signature moves. You’ll actually be able to see David performing with photo-realistic quality in VR at Sensorium Galaxy,” added Vince Argentine.
 
## Step 3: Post Production
 
Here’s where the magic really happens. Our top-notch graphic experts work every detail to ensure that David Guetta is no longer one of his kind — but two.
 
Want to see the result? Stay tuned!

Check out how Sensorium Galaxy creates the avatar of Grammy award-winning DJ & Producer David Guetta ahead of his shows on PRISM.

Behind The Scenes: Creating David Guetta's Avatar For Sensorium Galaxy

Matias Lapuschin

Providing quick, personalized, knowledgeable, and proactive online customer support has become a prerequisite for the success of any company. Unsatisfactory support services may result in a bad reputation and lost customers for your business. 

An AI chatbot, or a chatbot tool, is a digital technology solution mainly used for customer service and delivering promotional or otherwise useful content. Using artificial intelligence technology, an AI chatbot can convincingly replicate a user's chat-based interactions with another human.
Initially, businesses had to create a support center, train the employees, and pay their salaries to run the customer support processes. These services were always prone to human errors and communication barriers. 

Also, human-based customer support services were limited to shift timings and couldn’t be available 24/7. AI allows computer programs to simulate a user conversation with a natural language through messaging applications. More and more brands are now leveraging AI chatbots to provide service to their customers and even market their brands.

## What is a Chatbot Platform?

Artificial Intelligence chatbot platforms, or AI chatbot apps, are virtual assistants communicating with people using natural language. A customer will, therefore, not have the sensation of talking to a machine. This is possible thanks to artificial intelligence and pre-set answers designed to simulate a human conversation.

Chatbot is derived from combining the two English words “chat” and “robot.” Initially, automated chatbots were available as rule-based chatbots. They were programmed for specific tasks and were limited in functionality. 

Modern AI chatbots can deliver a human-like conversational experience in an instant messaging style. They can understand user intent and learn different phrasing in which questions are being asked. 

They use natural language processing (NLP) and machine learning to simulate a user conversation. An AI chatbot platform is nothing more than software based on AI, conceived and designed to answer user questions automatically.

## Main Features of AI Chatbots To Look Out For

When deciding on an Artificial Intelligence chatbot technology for your website, check out the main features of the different AI chatbot platforms. This will prevent you from missing out on any important feature your business might require. Modern customers are connected to brands through various channels across the internet and demand instant solutions to their problems. 

Precisely for this reason, the AI chatbot is mainly used to offer quality customer service. This is advantageous for both businesses and customers. The best AI chatbots also offer mobile apps that can be used to access services. Your chatbot platform should offer unlimited chat history to avoid paying for extra memory.

The AI chatbot technology allows companies to cut costs by offering a 24-hour service without hiring extra staff for night shifts. This also helps the companies increase the degree of customer satisfaction and allows consumers to receive the information and support they need quickly and at any time.

## Changing Customer Requirements

Customers are now connected to the brands across a number of platforms. This includes the website, social media, and the official app. Therefore, companies must determine how support can be provided across all platforms. 

In addition to customer care, AI chatbots can help companies in sales processes such as lead generation, telling a story through a storytelling strategy, or supporting the purchasing process for an online shop. To understand what AI chatbots are, you need to think of the Internet, which has accustomed you to a remarkable response speed compared to the past. 

Thanks to search engines that can provide us with enormous information on all our questions. For this reason, as a user, you might find yourself extremely frustrated when you find yourself immersed in offline processes - often cumbersome - which take away your time and attention. This is enough to explain the AI chatbot phenomenon, which, thanks to the advances in artificial intelligence, makes it possible to communicate with machines and obtain answers, albeit to specific and circumscribed questions.


## Benefits of Artificial Intelligence Chatbots Online

AI chatbots are excellent for automating customer support and lead generation tasks. They are mainly designed to provide information or services to customers without human interference. AI allows bots to understand user requests and provide programmed and personalized responses. 

It is no coincidence that these programs are used to give consumers a high-level service through different communication channels, becoming a precious aid for omnichannel marketing. In summary, it can be said that the most important benefits guaranteed by AI chatbots to customers are essential:

Generally, an AI chatbot provides information in FAQs, content regarding products or services, and everything that users can usually acquire from a customer service operator. 

Using AI chatbots, companies can considerably save the time and costs associated with human resource activities. These efforts can be used to carry out other important activities. Following are some major benefits of using artificial intelligence chatbots for your business:

### Round-the-Clock Availability

AI chatbot software is online and available 24/7 and at a very low cost for businesses. In short, it is like always having active customer assistance. Unlike people, once an AI chatbot is installed, it can handle requests at any time of the day. This way, the customer doesn't have to wait for help from a company operator.

### Reduced Costs

AI chatbots eliminate the need for manpower during online customer interaction. This is obviously a big plus for companies that get multiple requests simultaneously. In addition to cost savings, businesses can align the AI chatbot with their goals and use it as a means to improve customer conversion.

### Learning and Updating

One of the main advantages of using AI-powered chatbots is that they keep self-improving their conversations and interactions through machine learning capability. When hiring a new employee, regular training is required. However, AI chatbots "form" themselves (with some limitations).

### Improved Assistance

AI chatbots can handle most of the customer service tasks and independently manage some requests for assistance. AI chatbots can be entrusted with the most common requests, such as the telephone number of the various departments, how to replace a product purchased by mistake, how to make a return, provide delivery status, and other requests that do not require human interaction. 

Only the most complex requests that require more accurate explanations can be passed on to customer service. By using AI chatbots, businesses can achieve greater automation and efficiency in managing assistance requests, and no customer will be left waiting for answers to trivial questions. 

Human agents can deal with a limited number of clients simultaneously. This restriction does not exist for AI chatbots, which can handle as many requests as needed at the same time. 
This is one of the main advantages of using AI chatbots, as no customer is left unattended, and several problems are solved simultaneously. Currently, AI chatbot companies are already working on developing voice AI chatbot services.

### Seamless Transactions

AI chatbots can be used to manage simple monetary transactions and provide recommendations. For example, in online booking services, you can ask your customers questions and thus obtain all the information you need to find the best tickets or solutions for them. 

By allowing customers to book services online independently, you will have satisfied customers and build a good reputation for your business. 

AI chatbots can effectively manage monotonous banking tasks such as blocking stolen cards, identity verification, and confirmation of transfers. 

In the future, AI chatbots could also be used in e-commerce platforms to manage the return of goods or the replacement of individual items. Customers may also be able to update or cancel their orders.

### Enhanced Data collection

When a customer requests assistance remotely, several formalities are performed to verify the person’s authenticity, such as collecting the main data concerning them. For example, the authorization to manage the account remotely and other additional information such as email and telephone number is verified. 

An AI chatbot application could be used to speed up the procedure before passing the request to an operator. In this way, the resolution of the problem will be faster, and the operator will immediately have all the main information they need at their disposal. It will allow you to resolve customer queries instantly.

## How To Add an AI Chatbot To Your Website?

Simple integration alone is not enough to guarantee the AI chatbot's success on your website. You need to devise a strategy that must be planned to obtain excellent results. You must identify the goals you intend to achieve and the most suitable type of answer to pursue them. 
If the AI chatbot has to respond to user requests, you must set up responses to satisfy them. This will only be possible if you know your target and its needs. 

The AI chatbot must be implemented in a larger marketing strategy as it can only prove useful if placed in a well-defined system. If your website is not easily navigable or your social pages are not taken care of, a virtual assistant can provide no added value to your customers. 

It is therefore advisable to analyze and, if necessary, intervene on these aspects before proceeding with the implementation. The next step will be identifying the most suitable channels for the best performance. You can decide whether to implement the AI bot on your website or instant messaging platforms, such as Facebook Messenger, Apple business chat, and WhatsApp are the most used to date.

### Personalized Customer Journey Design

It is necessary to use a personalized customer journey design service, where the processes and priorities of the service are defined. This will allow the service to establish the operating margin of the bot, the tasks it can solve on its own, or when the intervention of a human operator is necessary. 

Furthermore, a system for monitoring the efficiency of AI ​​customer service must be defined through KPIs that can be analyzed and allow for better performance to be obtained. 

Furthermore, the evolution of AI must not be missing through the continuous improvement of its interaction ability. One of the paths to pursue is that of emotional analysis, which allows conversational AI to analyze the customer's feelings and emotions from the tone of voice so as to be able to offer a deeper understanding of the request and consequently respond in an increasingly efficient way.

## What Is The Future of AI-powered Chatbots?

AI chatbots are expected to revolutionize customer support and be a crucial driver of business success. AI chatbots are constantly updated to provide seamless, realistic, automated conversations. 

Using conversational AI for customer service opens up various future perspectives that guide toward ever-greater automation of contacts and transactions. AI is helping chatbots, and voice bots reproduce more "human" behavior. You need to focus on a "trained" artificial intelligence algorithm. 

This will allow you to switch from a responsive to a predictive perspective so as to be able to positively change customer care management and consequently increase the customer's customer experience. In the future, AI chatbot adoption by businesses will likely increase rapidly.

## Best AI Chatbots In 2023

All AI chatbots have the common purpose of automating customer support and sales tasks for you. Below, we will discuss some of the best chatbots you can use for your business.

### [Infobip](https://www.infobip.com/)







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strengthened its collaboration with Microsoft by integrating WhatsApp and SMS channels with Microsoft Dynamics 365 Sales. 

This has allowed companies to expand customer relationships, increase loyalty, improve digital communications, and increase sales. More and more customers need to send messages to companies instead of making phone calls, and it is important that brands respond to these needs. 

The in-built chatbot builder also allows companies to create customized digital communication campaigns with customers using messages and benefit from WhatsApp's advanced features, such as images and videos.

It includes sending personalized coupons to existing or potential customers to increase sales. Furthermore, it can be used to collect feedback to improve products and services and send reminders of events, appointments, or payment deadlines. 

Customer data from a single dashboard gives Dynamics 365 Sales users chatbot analytics. It is a complete view of digital customer communications across these new channels. It also allows you to view reports of sent and delivered messages.

### [Tidio](https://www.tidio.com/)


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Tidio is a chat solution that offers powerful live chat and conversational AI chatbot tools. Tidio Chat provides everything you need to quickly bring live chats and AI chatbots to your website. It is best described as a relationship-building tool with CRM features allowing you to reach visitors and make new connections. 

The software has received numerous accolades, including mentions from Forbes, FoxNews, and HubSpot, and rave reviews across various platforms. There are two ways to install Tidio Chat on your site. First, it can be activated as a plugin for various website platforms, including Shopify, Wix, BigCommerce, and WooCommerce. 

You also have the option to add the JavaScript installation code to your site. Overall, the tool is intuitive and beginner-friendly, requiring no previous technical knowledge. Tidio automates your customer service strategy by directing customers to relevant articles on your site or providing predetermined answers to frequently asked questions. 

A combination of live chat and intelligent chatbots is key to ensuring the best possible customer service interactions around the clock. You can use Tidio to equip your website with live chat functionality within minutes. You can even customize the colors of your live chat feature to fit your brand aesthetic.

Tidio provides real-time visitor tracking indicating their browser and the country they are connecting from. This makes it easier to get to know your website visitors in real-time and spot opportunities to reach them. It's also worth mentioning that the contact details of previous chat participants are saved so that no one has to re-appear. 

You can also review their last visited page to determine their interest in a particular item, service, or product. This provides the information needed to provide personalized customer support. 

You can filter and segment visitors in the live preview to align with your marketing goals. Finally, whenever you find a visitor you want to contact, simply hit "start chat" to ping a chat message request on your website. 

You can set up accounts for each agent with an inbox search feature that lets you quickly find old messages from regular customers. Tidio comes with a shared inbox that syncs your messages from all your communication channels, including:

- Live chat
- E-mail
- Instagram
- Social media messages such as Facebook Messenger

Customer profiles include customer information such as their contact details, what pages they visited, and your notes. Also, when you integrate Tidio with your online store, you can review in real-time which products are in a customer's cart and order details. 

With this know-how at your disposal, it's easier to make product recommendations that match their interests. Finally, you can add and remove visitor tags from customer profiles based on their behavior.

### [Ada](https://ada.com/)


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Ada is one of the best AI chatbots. It is an excellent option for optimizing, accelerating, and achieving your automation goals. Ada is a virtual assistant software that can automate thousands of conversation topics with every customer and employee, thus saving costs and increasing revenues. This bridges the gap between your company and potential customers who want to contact you. 

It has the ability to quickly resolve the most common questions with automatic FAQs and smart search capabilities, instant ticketing, and use case-oriented reporting. This platform uses industry-leading natural language technologies. Thanks to being a low-code/no-code development platform, it is very easy to install and requires no coding knowledge. Ada can provide you with real-time analytics through ML-powered insights to ensure optimization. 

### [Watson Assistant](https://www.ibm.com/products/watson-assistant)


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IBM Watson is an application environment that makes the most of artificial intelligence. It can establish a dialogue with humans using natural language and more. Thanks to machine learning algorithms, it can recognize and classify images and sounds, perform forecast calculations, automate many routines, and make decisions.

The IBM environment is an open-source AI chatbot that is constantly evolving. Right from the start, IBM provided the APIs free of charge, and almost all of the development tools present are open source. This means that IBM Watson grows and evolves with input from a development community. It also allows you to create customized AI chatbots.

There is the Watson API, as mentioned, but there is also Watson Studio, Watson Machine Learning, Watson OpenScale, and, above all, Watson Assistant. The most obvious component, Watson Assistant, allows you to quickly build and develop AI-powered chatbots and virtual assistants to dialogue with customers and automate the back office.

### [Zoho SalesIQ](https://www.zoho.com/salesiq/)



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Zoho SalesIQ is a useful tool for businesses that want to track their website visitors and chat with them in real time. It's a great way to get to know your customers and see their interests. The software is easy to use and can be customized to your needs. SalesIQ by Zoho is a sales intelligence and customer relationship management platform. 

It was created to help sales teams increase their productivity and generate more transactions. Services offered by SalesIQ include lead tracking, contact management, deal management, email integration, and reporting. It also includes a mobile app that can be used to view customer data on the go.

SalesIQ has helped several companies grow sales and improve customer connections. It's a great resource for sales teams of all sizes. If you want to increase your sales and improve customer interactions, SalesIQ is a good option to consider. It helps you keep track of your visitors and lets you chat with them, giving you loads of details like customer engagement, new and returning customers, and sales opportunities. 

They also provide details about your website visitors, such as their location and site behavior. They can help you with market research and planning strategies to improve product sales. Your campaigns bring traffic to your site, and it is good that it is as least static as possible to avoid "bounce."

Zoho SalesIQ monitors the impact of visitors, routes conversations to the right operators, identifies new and returning interlocutors, starts an automatic chat based on visitor activity, and automatically translates the chat. Digital consultants can perfectly adapt all the features of this software, like all the most widespread solutions in the world regarding digital transformation, to the needs of the market and your business.

## Conclusion

An AI chatbot application is a digital technology solution mainly used to provide excellent customer service and deliver promotional or otherwise useful content. Using artificial intelligence technology, an AI chatbot can convincingly replicate a user's chat-based interactions with another human.
 
Implementing the best AI chatbot to your website allows you to provide memorable, frictionless, and engaging overall customer experiences. Advanced AI chatbots have revolutionized the interaction between brands and consumers over the last few years. Thanks to this tool and the right strategy, you can earn increased customer satisfaction and loyalty advantages.




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AI chatbots are now invaluable resource for many of us. If you'd like to know about the 5 Best AI chatbots you should know more about in 2023, read on. 

5 Best AI Chatbots To Know In 2023

Artificial Intelligence, also referred to as AI, is no longer simply something that used to be the stuff of science fiction movies. Nowadays almost every business is using AI in some way to streamline and improve their processes. In fact artificial intelligence and machine learning influence everything from politics to the economy, with algorithms often being central to decision-making. 

As you can imagine, artificial intelligence is a very complex subject and can be hard to grapple with, particularly for beginners seeking to understand the world of machine learning and automation. It raises so many questions… will machines replace jobs only experts could once do? Will a superintelligent machine one day outsmart us all? Can AI be weaponized by global leaders to gain power and control? Luckily, the world's leading experts on AI can answer some of those questions. 

There are plenty of resources available to help you learn more about artificial intelligence and some of the best resources are books on artificial intelligence. 

Explore all there is to know about artificial intelligence, machine learning and automation, and how they’re shaping the future with 31 of the best artificial intelligence books. 



## What is Artificial Intelligence?

Artificial intelligence is the ability of computers and machines to perform tasks commonly performed by humans. In simple terms, computers are programmed to mimic human behavior by using historical data. AI has in fact been defined as machines thinking and acting humanly and rationally. Machines are able to process an enormous amount of data much faster than humans, making AI useful in situations that require quick responses such as trading stocks, credit-risk analysis and delivering real-time advertising. 

There are four types of AI: 

1. Reactive AI refers to machines that use their intelligence to simply react to stimuli instead of using historical data to inform responses. 

2. Limited Memory AI can store data and can learn from the past to gather clues about what lies ahead. 

3. Theory of Mind has not yet been achieved in the field. It would mean that machines are able to understand how humans think and feel to make decisions through self-reflection. 

4. Self Awareness is the final step of the AI puzzle in the distant future. It would mean machines develop a level of consciousness. 

Artificial intelligence exists all around us, from Siri and Alexa to self-driving cars, email spam filters and the content Netflix recommends to you during your weekend series binge. There is no escaping AI in our modern world, so getting to grips with its core concepts and aiming to understand it will equip you to harness its power in all areas of your life.  



##  Best Artificial Intelligence Books for Beginners in 2022

<br>

### 1. Artificial Intelligence: Learning Automation Skills with Python





Best AI Books Artificial Intelligence Learning Automation Skills with Python

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This is essentially 2 books in 1: Artificial Intelligence - A Modern Approach and Artificial Intelligence - Business Applications (more on those below), which will teach you everything you need to understand about how artificial intelligence is set to shape the future and how to teach machines to think and learn. It is a great introduction to the concepts of machine learning, deep learning and the ways in which artificial intelligence can transform businesses. 

### 2. Life 3.0 Being Human in the Age of Artificial Intelligence

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The idea that machines could one day potentially replace you is an unsettling thought and one this book seeks to grapple with. If the whole concept of artificial intelligence leaves you wondering what the future looks like, ease your mind by diving into controversial topics such as the impact of AI on jobs, protecting AI systems from hackers, superintelligence, lethal intelligent weapons and how to prevent being outsmarted by rogue AI machines. 

### 3. Machine Learning for Dummies

Machine Learning for Dummies Best AI Books 

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The 'For Dummies' series is well-known for providing informative, entry-level guides to hot topics, like in this case, machine learning. Machine learning can feel like a perplexing concept but it is an essential area to understand if you want to future-proof your career. Machine learning has and will continue to be integral to jobs such as fraud detection, digital marketing, credit analysis and forecasting. If you are starting out, this book explains artificial intelligence for beginners in an easy-to-understand way. It will take you through the many ways machine learning powers much of our day to day lives already, teach you coding languages Python and R, and which coding tools you’ll need to use. 

### 4.   Artificial Intelligence Engines: A Tutorial Introduction to the Mathematics of Deep Learning


Best AI Books Artificial Intelligence Engines A Tutorial Introduction to the Mathematics of Deep Learning

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This fascinating book explores the idea that machines are eliminating the need for people to perform certain tasks because of their ability to “learn” much like the human brain. Through complex algorithms and neural programming, machines are able to be used in areas such as cancer diagnosis, speech recognition and robotics. Despite its meaty subject matter, the book has been written in an informal and often humorous manner, making it an enjoyable way for beginners to learn more about machine learning. 

### 5. Human + Machine: Reimagining Work in the Age of AI


Best AI Books Human Plus Machine Reimagining Work in the Age of AI

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With artificial intelligence and machine learning permeating almost every industry nowadays, it leaves many people anxious wondering whether they will one day be replaced by a machine. This book explores how AI can improve business processes and the ways in which humans and intelligent machines can work alongside one another to create a dynamic and flexible work environment.

### 6.  Artificial Intelligence in Healthcare
 


Best AI Books Artificial Intelligence in Healthcare

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The healthcare sector faces an enormous number of challenges from diagnosis of diseases to treatment and rehabilitation. The book takes you through the many ways artificial intelligence can be applied in healthcare settings including in drug development, diagnosis, medical devices, surgery and remote monitoring of patients. There are a number of case studies included which provide real-world context for readers. 

### 7. Artificial Intelligence: A Guide for Thinking Humans


Best AI Books Artificial Intelligence: A Guide for Thinking Humans

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This book answers all your burning questions about artificial intelligence and deep learning, like what happens if they fail, just how human-like machines can really be and whether they ever could truly surpass us. The author, a leading computer scientist, explores prevailing methods of artificial intelligence, achievements in the field and just how far it is expected to go, giving insight into its impact on the future of our world in an informative manner, peppered with humor and personal observation. 

### 8. Artificial Intelligence – A Modern Approach (3rd Edition)


Best AI Movies Artificial Intelligence A Modern Approach

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This AI book explores artificial intelligence, deep learning, machine learning, robotics and programming in great depth, making this a great choice if you want a detailed explanation of this complex field (for example, students or professionals looking to upskill). This book on artificial intelligence is often used by students studying AI and is considered one of the best AI books. In fact, two of the contributing authors now run a popular free online course in artificial intelligence through Stanford University’s computer science department. For all these reasons, this title can qualify as one of the best artificial books out there.

### 9. Python: Advanced Guide to Artificial Intelligence

Best AI Movies Python Advanced Guide to Artificial Intelligence

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Have you ever wanted to learn some of the most widely used machine learning algorithms? This book will teach you just that by demonstrating how to extract data and use Tensorflow - an open-source software library - to solve artificial intelligence problems in the real world. It is essential you have a sound understanding of artificial intelligence and Python before diving into this book.

### 10. The Society of Mind



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There’s no denying that the mind is incredibly complex and the author, Marvin Minsky, attempts to provide greater insight into exactly how the mind works. He used the concept of seeing the mind as a society of little parts that make up the whole to explain his theory in an amusing and easy to read fashion. By understanding how the human mind works, this information can be extrapolated to programme machines to emulate human characteristics. 

### 11. The Singularity Is Near


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As technology advances at a rapid rate, many worry that one day machines will be more intelligent than humans and replace them in the workplace. This book takes that a step further by exploring the idea that machines and humans may become one. The singularity refers to the controversy surrounding super intelligence and its ramifications for humanity. If the future of AI both fascinates and frightens you, this is an excellent book on artificial intelligence to read. 

### 12.  Human Compatible – Artificial Intelligence and the Problem of Control




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It's been the subject of apocalyptic movies time and again, man versus machine. As AI potentially threatens job security, human relationships and society as a whole, the question of whether man will one day have to face off against machines comes to mind. The book delves into the idea that if AI continues in its current trajectory, we will have created machines that are vastly more intelligent than we can ever hope to be, which poses a threat to humanity. The author suggests ways in which this can be prevented and the many ways we can avoid misusing AI in ways that are detrimental to humanity. 

### 13.  Artificial Intelligence: An Essential Beginner’s Guide to AI, Machine Learning, Robotics, The Internet of Things, Neural Networks, Deep Learning, Reinforcement Learning, and Our Future


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Does the concept of AI leave you with more questions than answers? Then this is a great resource for you to get a glimpse on the potential impact of artificial intelligence on society through insightful explorations of topics such as its impact on natural language processing, cars, data collection, jobs, privacy, religion and so much more.

### 14.  Machine Learning – The New AI


Best AI Books Machine Learning  The New AI

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Whether you’re wanting to know more about the evolution of machine learning or how it is being used in our everyday lives without us even realizing, this book gives a to-the-point run down on machine learning. It also touches on the important areas of data privacy, security and the ethical implications thereof. You don’t need a computer science qualification or coding background to understand the concepts covered in the book, it is suitable for anyone wanting a better general understanding of machine learning.

### 15. Applied Analytics through Case Studies Using SAS and R: Implementing Predictive Models and Machine Learning Techniques


Best AI Books Applied Analytics through Case Studies Using SAS and R

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This book examines common business challenges and teaches readers to use an analytical approach in solving them through predictive modeling and machine learning. It is geared towards experienced coders, developers, researchers and data scientists who want to learn how to use data to implement machine learning techniques. 

### 16. Superintelligence: Paths, Dangers, Strategies


Best AI Books Superintelligence Paths, Dangers, Strategies

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There is much that remains unknown when it comes to the future of artificial intelligence, some of which this book hopes to answer. It examines how humanity and intelligent machines will coexist and the fine line between continuing to progress in the field without superintelligent machines being so powerful they’re beyond our control. The book is recommended by the likes of Elon Musk and Bill Gates for anyone with reservations about AI or hoping to gain insight into where AI might take us next.

### 17. Basics of Artificial Intelligence & Machine Learning

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As far as artificial intelligence for beginners goes, this book provides a great basic foundation for those trying to better understand artificial intelligence and machine learning. It references the ways in which artificial intelligence shapes our thoughts and actions, both consciously and subconsciously, and how it influences many aspects of everyday life. 

### 18. T-Minus AI: Humanity’s Countdown to Artificial Intelligence and the New Pursuit of Global Power


Best AI Books T-Minus AI Humanity’s Countdown to Artificial Intelligence

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What would happen if the world’s superpowers used AI as a means of control by using it as a weapon? It is a real reality, and danger, that this book doesn’t shy away from exploring. The author, an expert in artificial intelligence, dismantles some common misunderstandings surrounding artificial intelligence and focuses on the most important information we should know. 

### 19.  The Emotion Machine: Commonsense Thinking, Artificial Intelligence, and the Future of the Human Mind


Best AI Books The Emotion Machine Commonsense Thinking Mind

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Open your mind up to a divergent theory surrounding how we think and what drives our thoughts. The author argues that emotions and feelings are merely ways of thinking as opposed to separate entities. If this is the case, thoughts can be understood through a step-by-step process, enabling us to programme machines to think like humans…aka, artificial intelligence. 

### 20.  Artificial Intelligence By Example

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Ever wondered how artificial intelligence actually applies to real life situations? This is one of the most informative books on artificial intelligence for beginners hoping to gain a deeper understanding of machine learning through the use of case studies, equipping you to solve real world problems with AI. One of the fascinating topics covered includes programming chatbots to exhibit emotional traits using deep learning neural networks.

### 21.  Python: Beginner’s Guide to Artificial Intelligence

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This is one of the best artificial intelligence books for practical applications of AI, machine learning and deep learning. You will be presented with a number of common machine learning and deep learning algorithms and you will learn how to be able to apply these to real-world problems. By the end of the book you will be able to create AI solutions for industry challenges and make meaningful contributions to the exciting world of AI. 

### 22.  Applied Artificial Intelligence: A Handbook for Business Leaders


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For business leaders who appreciate that understanding artificial intelligence is an essential part of future-proofing businesses, this book on artificial intelligence is a great resource. The book explores the many ways businesses can use machine learning to inform business decisions and improve output in a practical way that is easy to apply. You won’t find any morbid generalizations on the future of humanity or confusing Tensorflow code here. Instead, you will be led through the steps to take to lead successful AI initiatives in your organization.

### 23.  Machine Learning for Beginners


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This book is geared towards total novices by exploring the history of artificial intelligence and giving detailed explanations of concepts like neural networks, deep learning, practical speech recognition and artificial intelligence. It uses easy to understand examples to underpin these complex concepts along with real world examples of the many ways in which artificial intelligence is already improving and shaping our lives. 

### 24.  Architects of Intelligence: The truth about AI from the people building it



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Find the answers to all your questions about artificial intelligence in this book, presented as a series of detailed interviews with some of AI’s brightest minds. If you’ve ever wondered how artificial intelligence will impact the job market and economy, what innovations can be expected in the years to come and whether machines will ever be able to outsmart human intelligence, you’ll find the answers you’re looking for in the book. 

### 25.  Paradigms of Artificial Intelligence Programming: Case Studies in Common Lisp


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This is one of the first artificial intelligence books to teach advanced Common Lisp, a superior programming language, for developers looking to apply it to the development of AI systems. There are useful sections on debugging and troubleshooting to mitigate potential performance issues common in large scale AI projects. This AI book is suitable for students and professional programmers looking to build AI systems using Common Lisp. 

### 26.  Advances in Financial Machine Learning



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Intelligent machines have begun to replace many tasks only experts could once carry out and one industry not immune to the changes artificial intelligence is bringing to workplaces is the finance industry. AI has the ability to revolutionize the industry to transform the way people perceive money and investing. The book explores machine intelligence and ways in which AI can solve problems faced by every finance practitioner through smart, innovative solutions such as automation, risk analysis and trading stocks or cryptocurrency. This is one of very few ai books geared towards finance professionals needing the tools to succeed in the modern financial landscape. 

### 27. The Hundred-Page Machine Learning Book


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If you need to understand the ins and outs of machine learning fast, this is one of the very few books on artificial intelligence that have condensed a complex subject into 100 pages of digestible information. It serves as a great introduction to machine learning and outlines the key areas of artificial intelligence for beginners. 

### 28. Artificial Intelligence Basics: A Non-Technical Introduction


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Sometimes your goal with exploring artificial intelligence is not to apply it but to simply understand its impact on our world. This book explores key concepts such as deep learning, machine learning and robotic through simple ideas and an easy-to-understand way for beginners. It also delves into the many facets of life influenced by artificial intelligence, which includes the environment, politics, business and the economy. 

### 29. A First Course in Artificial Intelligence


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This book primarily focuses on the intelligence component of AI while briefly touching on more complex topics such as machine learning, deep learning, gaming and problem solving. The author uses simple examples to illustrate these concepts with recommendations for further reading for those wanting to dig a little deeper while also having an up to date introduction to AI.

### 30. Fundamentals of Machine Learning for Predictive Data Analytics – Algorithms, Worked Examples and Case Studies (The MIT Press)




Best AI Books Fundamentals of Machine Learning

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This textbook is geared towards computer science students and offers a comprehensive introduction to computer vision, machine learning and predictive analytics with both theoretical and practical applications. Learn about the four approaches to machine learning reinforced through worked examples and case studies. 


## Bottom Line

Each of these books on artificial intelligence serve as great starting points for people seeking to understand more about this fascinating topic. From business leaders hoping to harness the power of artificial intelligence to transform their businesses, lay people wanting to gain a better understanding of the impact and potential dangers of AI technology to programmers seeking to upskill, there is a suitable resource for you in our comprehensive list of AI books above.  

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AI might sound like a hard topic, but luckily there’s plenty of literature to get you started. Here are the best artificial intelligence books, for newbies and techies alike.

Best Artificial Intelligence Books: 30 Titles To Read Right Now

Best Artificial Intelligence Books

Artificial intelligence has been a recurring theme of the silver screen since its earliest days, captivating (and frequently, horrifying) audiences with the prospect of sentient robots capable of equaling mankind’s unique traits like consciousness and ability to feel emotions. Over the decades, potential technological advancements were imagined in a myriad of ways. But more than that, sci-fi movies have also asked questions related to the moral, ethical and societal consequences of the use of technology like AI. In this article, we will be listing the 23 Best artificial intelligence movies that you can watch in 2022. So, in no particular order, let's dive in:


Best AI Movies The Matrix .jpg

It’s been over two decades since audiences were invited to take the red pill and question everything they knew about reality with the Matrix. This cyberpunk masterpiece is set in a not-too-distant future where a robotic AI system has enslaved human beings who are, however, unaware they’re trapped inside a simulated reality. Computer programmer/ hacker “Neo '' stumbles upon the truth and joins a rebellion together with others who had been freed against the Matrix, setting off an epic showdown between humans and dark-suited, sunglasses-sporting ‘Agents’, who’re in autonomous software programs. It’s hard to capture the full extent of the movie’s visionary concept. And what is the Matrix after all you may ask? Well, to quote directly from the movie, “You can’t be told what the matrix is, you have to see it for yourself”. The Matrix series remains a must-watch even after all these years. 

**Synopsis:** Have you ever had a dream that you were so sure was real? What if you couldn't awaken? How would you know the difference between dream and reality? When a beautiful stranger (Carrie Ann Moss) leads computer hacker Neo (Keanu Reeves) to a forbidding underworld, he discovers the shocking truth- the life he knows is the elaborate deception of an evil cyber-intelligence. Neo joins legendary and dangerous rebel warrior Morpheus (Lawrence Fishburne) in the battle to destroy the illusion enslaving humanity.

**Directors:** Lana Wachowski and Lilly Wachowski
**Top cast:** Keanu Reeves, Laurence Fishburne, Carrie-Anne Moss, Hugo Weaving, Joe Pantoliano.
**Critic's rating:** 80% Rotten Tomatoes, 8.7/10 IMDb


Best AI Movies Ex Machina.jpg

With the debate over artificial intelligence and whether the technology will ever become fully conscious as the starting point, Ex Machina follows a young coder as he gets to spend a week at his reclusive boss’s remote mansion, testing his latest creation - an AI robot. The task is to determine whether the humanoid, Ava, is capable of demonstrating humanlike intelligence. However, not everything is as it seems, as the humans behind this tech project come to find out, with some fatal results. This brilliant AI movie has also won an Oscar for Best Visual Effects. 

**Synopsis:** Caleb Smith (Domhnall Gleeson) , a programmer at a huge Internet company, wins a contest that enables him to spend a week at the private estate of Nathan Bateman (Oscar Isaac), his firm's brilliant CEO. When he arrives, Caleb learns that he has been chosen to be the human component in a Turing test to determine the capabilities and consciousness of Ava (Alicia Vikander), a beautiful robot. However, it soon becomes evident that Ava is far more self-aware and deceptive than either man imagined.

**Director:** Alex Garland
**Top cast:** Alicia Vikander, Oscar Isaac, Domhnall Gleeson, Sonoya Mizuno.
**Critic's rating:** 92% Rotten Tomatoes, 7.1/10 IMDb


Best AI Movies Blade Runner.jpg

When it comes to the best sci-fi films, it's hard to top Blade Runner. Based on author Philip K. Dick’s 1968 novel ‘Do Androids Dream of Electric Sheep?’, Blade Runner is the quintessential cyberpunk classic that plunges viewers into a dystopian universe from which is hard to escape untouched. Set in a neon-lit 2019 LA, the movie pits bioengineered humanoids (human replicants developed without the capacity to have emotions) against real humans. After six Replicants escape to earth in a bid to locate their creator and extend their limited life span of four years, a Blade Runner, played by Harrison Ford, is tasked with finding and shooting these humanoids.

**Synopsis:** “Blade Runner” Deckard (Harrison Ford) is forced by the police Boss (M. Emmet Walsh) to continue his old job as Replicant Hunter. His assignment: eliminate four escaped Replicants from the colonies who have returned to Earth. Before starting the job, Deckard goes to the Tyrell Corporation and he meets Rachel (Sean Young), a Replicant girl he falls in love with.

**Director:** Stanley Kubrick
**Top cast:** Harrison Ford, Rutger Hauer, Sean Young, Edward James.
**Critic's rating:** 89% Rotten Tomatoes, 7.7/10 IMDb


Tech has long been a silver screen favorite - and AI has become an ever more popular theme. Here's a list of the best artificial intelligence movies and what makes them worth watching right now.

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